Consumers ❤️ Transparency
Preferences & Consent in the Age of Privacy
What you need to know to prepare for the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) represents the most significant change for privacy regulation in United States. The bill passed in June last year with more than 600,000 signatures from Californians. Businesses that fail to comply with the regulation, fines of up to $2,500 will be imposed on each case, per individual or person. The regulation will go into effect on January 2020, with a look-back period starting January 1, 2019.
In this webinar, we’ll explore the the key principles of the regulation, and discuss how businesses can ensure transparency and control for preferences and consent - two fundamental aspects of the framework.
We’ll provide tactical steps to ensure your team is collecting consent correctly and providing control for email preferences throughout the customer lifecycle.
Februar 14, 2019
9-10 am PST
Feb 14 2019
9-10 am PST
What to expect
- CCPA Facts
- Key principles of the regulation:
- “Right to Know”
- “Right to Say No”
- “Right to Have Data Kept Safe”
Who is the webinar addressed to?
Process owners for implementing CCPA throughout the organization, especially professionals with a background in marketing, advertising, legal compliance and IT.