Is Elon right? How much fake traffic is out there?

How to increase your online marketing performance with fraud detection and consent management.
by Usercentrics
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Is Elon right? How much fake traffic is out there?
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Spam and fake accounts are more prevalent on Twitter than on comparable social platforms and many times higher than stated by Twitter, according to research. What does Dr. Augustine Fou – one of the world’s leading bot researchers – has to say about that? And what can marketers do to protect themselves against fake traffic? In this webinar, our experts Dr. Augustine Fou, Tilman Pfeiffer and Tilman Harmeling will give you hands-on tips on how to detect and reduce fake traffic in your own marketing.

Speakers


Dr. Augustine Fou

Dr. Augustine Fou

Anti-fraud consultant
Cyber security

Dr. Fou has been on the front lines of digital marketing for 25 years. He is one of the world's most renowned researchers in the field of digital advertising fraud, CyberSecurity and bot-detection. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23 and started his career with McKinsey & Company. Dr. Fou was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients.

Tilman Pfeiffer

Tilman Pfeiffer

Co-Founder and CEO
fraud0.com

Tilman Pfeiffer is Co-Founder and CEO of our partner fraud0.com, a Munich-based fraud detection company helping businesses minimize risks associated with automated non-human traffic. Tilman Pfeiffer has extensive experience as an entrepreneur and in scaling technology companies. He worked in venture capital and private equity for 7 years investing in Europe and Asia after completing his studies of aerospace engineering at TU Munich and KAIST in South Korea.
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