On demand Webinar

Webinar Usercentrics und Freshfields - Logo Freshfields

Cookie consent – what you need to know after the latest ECJ ruling

Advice on the use of cookies and other website technologies in compliance with GDPR and the EJC ruling

At the beginning of October, the European Court of Justice ruled that website operators must obtain explicit consent before placing cookies to collect data for marketing and advertising purposes. The standard cookie banner does no longer meet the new requirements for valid consent, which means that fines may be imposed if cookies are not integrated in a legally compliant way. This applies not only to cookies, but also to similar technologies such as pixels, social media feeds and buttons, embedded Youtube videos and Google Maps. Therefore, website operators should start acting now. In any case, it is important to screen the website for these technologies and to be compliant, the user's consent should be secured before cookies and plugins are activated.

What you'll learn

  • All facts and frequently asked questions about the "Planet 49" ECJ ruling -
    simply explained by our renowned data protection experts from Freshfields
  • Checklist: What does this mean for you as a website operator?
  • Tips for practical implementation - data protection-compliant, user-friendly and performance-oriented

Who is the webinar addressing?

Marketing and IT professionals, corporate lawyers, website operators and agencies

Watch the webinar!

Our Speakers

Christoph Werkmeister
Freshfields Bruckhaus Deringer
Attorney at Law
Christoph Werkmeister advises on technology-driven IT and data protection projects. He speaks regularly on digitization topics and is the co-author of a leading standard commentary on GDPR.
Lisa Gradow
Usercentrics GmbH
Lisa Gradow is co-founder of Usercentrics. Prior to this, the legal expert founded various companies and initiatives. Most recently, she implemented the GDPR operationally for the digital asset manager Scalable Capital.
Newsletter icon
Legal Update
Always up-to-date: With our legal update, we keep you up to date with the latest trends around data protection.
Whitepaper Cookie Consent Management for Enterprises in accordance with GDPR
New Whitepaper
Checklists and practical tips for the correct handling of cookies and user identifiers according to GDPR.