Hello and welcome to Leadership Beyond Borders, I am Kimberli Lewis your host, and this series is in cooperation with The SIINDA Academy, which brings thought leadership leaders and businesses all over the world. You can learn more about SIINDA under www.siinda.org.
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Leadership Beyond Borders is about the impact globalization, digital transition and the connected world is having on our organizations and what this impact is doing to the kind of leadership we need to drive long-term success in today’s economy.
In this series, we have talked about everything from business issues such as artificial intelligence, digital transitions and data protection regulations to leadership issues such as gender balance and business values and ethics that may impact your organization or your individual career.
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During the Corona crisis, tech has been a blessing in many ways facilitating working from home and staying in touch with family and friends. And tech helps us keep track of the virus. However, there has been a lot of discussion about the question of whether the tracking and tracing apps in use in various countries all over the world are putting our privacy at stake.
In Europe, the General Data Partner Regulation (GDPR) has been in place for two years now making cookie banners a must for all websites and apps that are using marketing and tracking technologies. The general rule is: Without a valid user consent his or her data may no longer be used for advertising purposes, resulting in reduced ad performance and therefore less ad revenue. A Consent Management Platform has become must in order to collect, manage and document consent in a legally compliant way.
Today, we are going to explore what the talk about tracking and tracing apps is all about and why the crucial question is how the data is being stored.
We will then discuss the concept of Consent Management Platforms and learn how website and app operators can keep their Opt-in rates high whilst being legally compliant.
Last but not least, we’ll take a look at what the future holds for Consent and Preference Management and what all website and app operators must prepare for staring now.
Jürgen Weichert is the CRO of Usercentrics, a Munich based VC-backed company that operates worldwide, and provides companies with a software that supports them in obtaining, managing and documenting user consent and privacy preferences in accordance with GDPR, CCPA and other privacy regulations – on both websites and apps. In doing so, the legal tech company helps businesses to achieve compliance in harmony with their data and marketing strategy.
Jürgen is a thought leader, proud father, husband, hobby MMA fighter, sports and tech enthusiast.
Jürgen has more than 20 years of experience in sales, marketing and business development. In his role as CRO at Usercentrics, the former Head of Strategic Partner Development DACH at Google, is responsible for sales, strategic partnerships and the development of new markets.