Cookie Consent Management for Enterprises in accordance with GDPR
Classification, checklists and practical tips for the correct approach with cookies and user identifiers in accordance with the GDPR.
What you can expect
Websites are the business card of a company. Since the GDPR regulation went into effect the following applies: For website technologies such as cookies, pixels or other advertising technologies, in most cases a consent from the user is required.
Due to these regulatory changes caused by the GDPR, Consent Management Platforms (CMP) have evolved. Their main service is the programmatic collection, administration and documentation of consent.
For advertisers, privacy compliance sooner or later becomes a success factor. Only those who take the principle of user-related data seriously and carefully integrate relevant operations into their processes can benefit from the current and pending legal situation.
Release Date: January 2019