Use the Analytics dashboard to get insights into how your users interact with the CMP. Keep track of important CMP KPIs to maximize data capture and study how your CMP configuration choices impact user behavior.
.png?sv=2026-02-06&spr=https&st=2026-09-09T13%3A37%3A25Z&se=2026-09-09T13%3A49%3A25Z&sr=c&sp=r&sig=j4WJyTzlWbjCc0ybQerCsVDA2pxYuc9d3UrBWN9jKFI%3D)
Analyze your users' consent decisions
Overall and Daily Opt-in Rates:
Detect trends and anomalies in your users' behavior.
Understand the overall composition of your users' consent decisions at a granular level.
Category Specific Rates:
Discover category-specific differences and trends in your users' acceptance.
Take informed categorization decisions for your Data Processing Services.
Service Specific Rates:
Get the whole picture by breaking down the opt-in rates to individual Data Processing Services.
Put your own data in perspective with absolute opt-ins for individual services.
Granular Analytics vs. Interaction Analytics
Usercentrics provides two different ways to gain detailed insights into your users' behavior: Interaction Analytics and Granular Analytics.
Interaction Analytics gives you insights into how users react to your CMP and allows you to monitor the impact of setup changes you make. The Interaction Analytics Dashboard provides you with general KPIs of the CMP on your website, such as Interaction Rates or Accept All Rates. The provided data and graphs allow you to take data-driven business decisions and help you
to easily keep track of the most relevant KPIs.
to monitor the overall success of your CMP strategy.
to get insights on how the CMP setup impacts the interactions of your website users.
Granular Analytics provides you with granular data based on single consent decisions for Data Processing Services. Consent decisions are explicit decisions made by users who have interacted with the CMP by clicking Accept, Deny or Save. Users who do not interact with the CMP do not take any consent decisions. The provided data and graphs allow you to get the full picture of your users' behaviour and help you
to identify the right category for your DPS to improve the consent for specific services.
to better understand how the consent rate for individual DPS is composed in order to improve your data-driven decision-making.
FAQ
Why are there more consent decisions than interactions?
When clicking on the accept button 1 interaction (Accept all) will be counted. However, interacting with the CMP will result in 1 individual consent decision for each Data Processing Service added to your CMP.
Example: 3 essential services and 7 non-essential services added to the CMP.
Accept all: 10 consent decisions (10 opt-ins and 0 opt-outs) → Optin-rate = 10/10 = 100%
Deny all: 10 consent decisions (3 opt-ins for essential services and 7 opt-outs) → Opt-in rate = 3/10 = 30%
How is a service assigned to a specific category?
Services will be assigned to the category they are currently placed in under service settings / Data Processing Services.
What happens if the category for a service is changed?
The graphs for Granular Analytics will be recalculated and the service will directly be considered for the new category.
Why am I not seeing any data in Granular Analytics even though the CMP is already live?
Granular Analytics is available starting CMP version 2.43.0 for Browser CMP, 4.12.0 for Browser SDK and 2.7.1 for App SDK. In case you still don't get any data displayed, please contact our support.