Web Content Accessibility Guidelines (WCAG) certification is considered the gold standard for web accessibility. It helps ensure that all website and app users have an equal and transparent user experience to make consent choices regarding processing of their data.
~80 million EU residents and over 56 million Americans live with a disability
Globally over 2.2 billion people live with a vision impairment
23% of Pew Research respondents with a disability say they never go online
ALL-AROUND ACCESSIBILITY
Websites are not truly accessible and WCAG-compliant unless all of their elements are. If your cookie banner isn’t compliant, your website isn’t. All layers of the Usercentrics cookie banner for all of our plans have been tested against WCAG 2.1 AA compliance requirements and have passed.
ACCESSIBILITY BUILDS TRUST
We know that bad user experience drives away website visitors and customers. That’s even more true for those with disabilities who can’t use websites and apps that are not accessible.
From animations to captions to text readability, show that you value all of your users by ensuring end-to-end accessibility with a WCAG-compliant consent management platform. Build trust with transparent communication and clear consent choices.
THE FOUNDATION
Usercentrics is committed to pursuing certified accessibility for all four of the WCAG accessibility principles.
ENSURE INFORMED CONSENT
WCAG accessibility guidelines and privacy regulations share a substantial number of similarities, if for different reasons.
On a Consent Management Platform, visual elements like buttons have to be the same size and comparable colours and contrast. This is to ensure users aren’t being “nudged” toward providing consent, for example. But it also makes selecting a button easier.
Text, like a cookie policy, has to be both clear to read (visually or with a screen reader) and clear to understand, as privacy laws require user consent to be informed.
These are just a couple of examples of how good user experience, accessibility, and privacy law work together to protect users.
