Mobile Apps: the Wild West of data privacy?

This report highlights the high rate of GDPR noncompliance on mobile apps in the EU
by Usercentrics
Nov 15, 2022
Mobile Apps: the Wild West of data privacy?
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The apps market is fast-growing, projected to reach a total revenue of US$43 billion by the end of 2022. But how is user privacy respected across the apps market in the EU, where the GDPR requires explicit consent from users when tracking personal data in apps and on websites?

In November 2022, Usercentrics conducted a study of 250 apps in the EU to check the level of GDPR noncompliance across five popular categories (Food, Lifestyle, Fitness & Health, Finance and Gambling).

In this report, you will be able to find out:

  • What are the compliance levels on apps in the EU?
  • What are the market benefits of compliance?
  • How can Usercentrics help automate compliance on your apps?

Many online businesses express uncertainty about how to leverage data while respecting user privacy, e.g. is GDPR compliance affecting mobile app marketing and monetization strategies? What are user behavior trends when it comes to lack of privacy on apps?

Learn more by downloading the report now.

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