Server-side tagging

Third-party tracking is soon coming to an end. Build a smart, secure data strategy around first-party data with server-side tagging

WEBSITES AND APPS USING USERCENTRICS CMPs

MONTHLY CONSENTS

PARTNERS

FIRST-PARTY DATA STRATEGY

The benefits of server-side tagging

Improved monetization and data collection by bypassing ad blockers

Adapt to privacy changes in regulations and technology, e.g. Intelligent Tracking Prevention (ITP)

Improved website performance and security

Comprehensive view of customers across touchpoints

A single source of information for legal audits

Improved customer experience — record consent preferences once, transfer across platforms and devices

THE INDUSTRY IS CHANGING

Browser restrictions are increasing

Ad blocker usage is expanding

Shift from third-party data to first-party data

Complex vendor infrastructure requires consent
to process customer data

GROW WITH BETTER DATA

Organizations working on establishing a comprehensive data strategy

Organizations using third-party platforms like Customer Data Platforms and Data Warehouses that requires consent to process customer data

Organizations that obtain, control and process large amounts of first-party data