Knowledge Hub:
Connecting you to what you need to know.

At Usercentrics our team of experts gathers insights for the most relevant areas of data privacy, marketing and legal topics. Be prepared for what is next.

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1 min read

With a few easy steps, you can add the Usercentrics script to your Shopify website and start collecting user...

New month, new product updates! Supercharge your CMP now with this month’s new features and CMP support.

The LGPD is Brazil’s General Data Protection Law, passed by the National Data Protection Authority (Autoridade Nacional de Proteção...

At Usercentrics we are constantly improving your CMP and adding valuable features to effortlessly enable you to harmonize your...

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End User License Agreements (EULA) are probably the world’s most often agreed to but least read contracts. How often...

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The heat is on: as of May 2021, Google will make Page Experience, i.e. the "user-friendliness of pages," a...

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Usercentrics makes it simple for you to collect Joomla consent on your website. With a few easy steps, you...

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This article wants to get a bit into the actual usage of BigQuery and show how to read and...

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Whether a cookie banner complies with the GDPR or not is no longer a matter of interpretation. On the...

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The purpose of this article is to give you a rough overview of BigQuery and a few insights into...

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Publishers are desperately looking for an alternative to user Targeting without Third-Party Cookies. Could netID be the answer? As...

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As early as mid 2019, Google announced that it would implement measures in its Chrome browser to protect the...

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Have app operators seen better days? It's no news that anyone who runs an app and wants to collect...

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A key tenet of forensics is that “every contact leaves a trace.” Few people today are fully aware of...

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The social network TikTok has increasingly come under the scrutiny of data privacy regulators. The European consumer protection association...

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With a few easy steps, you can add the Usercentrics script tag or plugin to your WordPress website and...

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With a few easy steps, you can add the Usercentrics script to your Shopify website and start collecting user...

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Are you looking forward to the end of the ePrivacy Regulation? After all, the discussion about a Europe-wide, uniform...

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Use Google Analytics, Google Tag Manager or Google Ads while being GDPR-compliant simultaneously? Don’t think it’s possible? Well think...

With stringent data protection regulations increasing at rocket speed, we have made it our business to offer a consent...

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The Brexit has brought many new challenges this year. While some of them may or may not have affected...

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With Consent Mode Google has provided a solution for advertisers to adjust the behaviour of Google tags on their...

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This message is making the entire digital marketing industry sit up and take notice. The French data protection authority...

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Black Friday Analysis: Do customers throw caution to the wind regarding their privacy with great offers? Are they more...

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Download a whitepaper for free but only if you sign up for the newsletter – many websites offer this...

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Cookies aren’t just for tracking user behavior and displaying ads. They’re part of nearly every online tool, such as...

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The optimization of our tool is our focus at Usercentrics. We are continually working to make our CMP better...

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The Transparency and Consent Framework (TCF) version 2.0 of the Interactive Advertising Bureau (IAB Europe) has been officially in...

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General Requirements similarities and differences    GDPR  LGPD  Who does it apply to? = Extraterritorial application/effect The whole point...

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If your company has or is planning on having any customers in Brazil,  the largest country in both Latin...

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Are you using Google Analytics? As a website operator you need to conclude a Joint Controller Agreement immediately. Here...

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Recently, Poland’s Data Protection Authority “UODO” has announced major changes in the legal basis for processing data. Therefore, consent...

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The end of the Brexit transition period is quickly approaching – and publishers are wondering if their data strategy...

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TCF 2.0 came into force on 15th August 2020. We have summarised for you the most frequently asked questions...

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The clock is ticking. On August 15 2020, the Transparency and Consent Framework 2.0 (TCF 2.0) will come into...

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Uncertain about how to become compliant with GDPR and the ePrivacy Directive? We’re here to help. Future-proof your marketing strategy...

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Remember the 50 million Euro fine levied against Google in May 2018 by the French data protection authority (CNIL)...

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The enforcement of the California Consumer Privacy Act (CCPA) is set to begin on July 1, 2020.  It’s extremely...

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Without a doubt, the breach of website security can be extremely expensive: Hungarian telecommunications company Digi just got fined...

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Consent is the new gold in online marketing because data without consent will be worthless in the future. But...

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Collecting data via Google Analytics without obtaining the prior, explicit consent of website visitors? This was possible for a...

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Consent Management is both legally and technically very complex and getting more so by the day. There are a...

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Anyone wishing to place cookies on internet sites for advertising purposes may only do so with the user’s active...

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After an increasing number of questions arose in our webinar “IAB TCF 2.0 & Performance Marketing”, our speakers Hanna...

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Are you looking for a new Consent Management Platform (CMP)? There are many reasons for a change: your current...

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Happy Birthday GDPR! You are now two years old – about time we started taking you seriously. The State...

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Things are starting to get serious!  The TCF 2.0 is about to roll out with the current deadline set...

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Ever since the ECJ ruling on the active consent requirement for (advertising) cookies, the online marketing industry has been...

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Usercentrics can be easily incorporated into the data privacy policy. The benefit: If you include a new function in...

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The global Covid19 pandemic has not spared online commerce either: in March 2020, e-commerce fell by almost 20 percent...

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Nowadays, many business processes run digitally, which is why legislators are placing increasingly high demands on IT security. As...

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Under the latest CCPA regulations, every company must have an updated and transparent CCPA Privacy Policy- see it as...

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As of July 2020, it will be extremely important to abide to the CCPA regulations in order to avoid...

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Google Fonts is embedded on numerous websites. What website providers often forget is that the integration of Google Fonts...

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Custom design in line with the CI and strong marketing performance is not an either/or decision any longer. How?...

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Although there has been an increase in gun sales according to the BBC, those looking to stay safe should...

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A virus called COVID-19 (most commonly known as the Corona virus), is currently keeping the world in suspense. Seriously...

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After years of political seesaw Brexit day finally arrived on January 31, 2020. So far so good – but...

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As of January 1, 2020, California has introduced its own mini GDPR, also known as the California Consumer Privacy...

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The recently implemented General Data Protection Regulations (GDPR) have significantly changed the way customer data is handled in the...

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How do the General Data Protection Regulations (GDPR) influence customers' travel as they surf the web? A closer look...

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According to the ECJ ruling, website operators who integrate a "Like" button from Facebook are jointly responsible for data...

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Since 25 May 2018, website operators have been asking themselves whether cookies fall under the GDPR or not. So...

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A legally binding and GDPR-compliant consent must fulfil numerous criteria, which must then also be applied to the usecase...

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Let’s take a deeper look into the IAB Transparency and Consent Framework (TCF). In 2018, the framework was introduced...

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European elections: A check shows that the candidates' websites are far from being GDPR compliant. Learn more!

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What is retargeting? With retargeting, a user’s browser history is analyzed to address the user with products that he/she...

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Since the GDPR came into effect in May 2018, website operators have had to question whether cookies count as...

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What is a Cookie Banner? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018,...

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Since the GDPR came into effect in May 2018, website operators have had to ask themselves, whether cookies count...

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What is a cookie hint? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018,...

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The Bavarian State Office for Data Protection Supervision (BayLDA) published its 8th activity report in March and informed the...

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On the occasion of Safer Internet Day, the Bavarian State Office for Data Protection Supervision (BayLDA) audited websites with...

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What exactly is ePrivacy and how does it affect your business? In this article we want to give you...

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Our Consent Management Platform enables you to embed Data Processing Services with all their information directly into your website....

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Consent in daily life appears to be simple: it’s a Yes or No question. Consent in legal terms and...

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Under GDPR, a consent has to be informed and given freely. That means, that the data subject must have...

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A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements

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The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...

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Is Consent mandatory? The question is legit and we’re happy that you ask. As one of the legal bases...