Usercentrics Knowledge Hub
Welcome to our Knowledge Hub where we share our knowledge, give you in-depth insights and where you can find press releases.
Articles, Information, How-Tos and Tutorials about GDPR & ePrivacy. We want to share our knowledge with you!
How do the General Data Protection Regulations (GDPR) influence customers’ travel as they surf the web? A closer look reveals that without Consent, the brand cannot go on – no matter at which point of the customer journey. Therefore, smart Consent Management can make a decisive difference here.read more
The recently implemented General Data Protection Regulations (GDPR) have significantly changed the way customer data is handled in the marketing sector. Although EU countries still interpret the legislation differently, asking for user Consent has become the first action on every website on a cross-border basis. For many marketers, requesting consent is still a threat to business. Therefore, the gathering of consent explicitly in a transparent procedure with the help of a Consent Management Platform (CMP) has positive effects on marketing and can even boost sales.read more
According to the ECJ ruling, website operators who integrate a “Like” button from Facebook are jointly responsible for data processing by Facebook. Since the processing is only triggered by the visit of the website, the website operators are obliged to obtain the prior consent of each and every user.read more
Let’s take a deeper look into the IAB Transparency and Consent Framework (TCF). In 2018, the framework was introduced by the IAB, to help the digital advertising ecosystem comply with obligations under the GDPR and ePrivacy Directive.read more
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Usercentrics strengthens its management team: Jürgen Weichert, former Head of Strategic Partner Development DACH at Google and current VP of Business Development at a Munich-based tech company since April 2019, is a member of the Usercentrics Management Board since November 1, 2019 as Chief Revenue Officer (CRO).read more