Learn with us and thrive in the Privacy-Led Marketing era

Companies need to meet the requirements of an increasing number of privacy regulations, tech platform policies, and customer expectations. Privacy compliance enables you to avoid fines, build trust with your customers for higher long-term engagement, and stay focused on growing your business.

The Web Accessibility Initiative released its latest recommendations for digital accessibility and inclusive design with the WCAG 2.2. We explore the WCAG requirements and recommendations, what accessibility laws require, and how you can provide better user experience to your full audience.

Cross-site tracking enables you to collect data on customers across multiple websites to personalize the online experience. Explore how to achieve compliance with leading privacy laws and maintain trust while implementing these practices.

We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.

What is cloud compliance? Here’s what you need to know, including best practices to follow to achieve cloud security compliance with international standards.

Discover the top data privacy certifications for employees and organizations and how they can assist you in achieving compliance with ever-evolving data privacy laws. We explore how these credentials can help you reduce risks, build trust with customers, and enhance your data privacy strategy.

Learn how to meet customer expectations for personalized web experiences while respecting their privacy and preferences. This article covers how web personalization can benefit your brand and how to implement a privacy-first personalization strategy.

Cross-context behavioral advertising (CCBA) has transformed marketing, but it has also created complex privacy compliance challenges. This guide explains what CCBA is, its impact on data collection practices, and your legal obligations under laws like the CPRA and GDPR.

Data mapping helps you achieve compliance and improve decision-making after migrating, integrating, transforming, or consolidating data. This guide walks you through the data mapping process to help you effectively chart your data and avoid costly mistakes.

Chinese AI company DeepSeek has caused a stir with its R1 model. EU regulators are also paying attention and expressing concern over the app’s collection and use of EU residents’ personal data. We look at why data protection authorities are investigating and what action they’re taking.

From mechanisms to collect, manage, and securely store user consents to customizable banners that enable granular consent collection, we outline the offerings of 8 of the top consent management platforms on the market.

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.