Usercentrics blog

The Global Privacy Platform (GPP) enables publishers to signal consent and preference information obtained from users to third parties. This IAB initiative helps publishers evolve their compliance efforts and stay ahead of the rapidly evolving privacy landscape in a cost- and resource-friendly way.

Meta Pixel and Conversions API are no longer sufficient for modern performance marketing. This article explains how signal loss impacts results and how Meta Signals Gateway provides a centralized, first-party data infrastructure to improve attribution, reduce CPA, and support Privacy-Led Marketing.

Age verification requirements are expanding rapidly across the U.S. and in a growing number of countries globally. This article covers the key regulations, the cost of non-compliance — including fines, criminal liability, and reputational damage — and how businesses can build an auditable, defensible age verification process.

Compliance with the Children’s Online Privacy Protection Act (COPPA) is required for any business handling the personal information of children under age 13 in the United States. This article discloses the key provisions of COPPA to help organizations take the necessary steps to achieve and maintain compliance and build trust with families.

CalPrivacy’s enforcement apparatus has expanded dramatically: a new Audits Division, automated website scanning, the nine-state Consortium of Privacy Regulators, and a deterrence-first penalty philosophy. For U.S. businesses, the risk is no longer theoretical as investigations can open without warning, and fixing a violation before agency contact doesn’t guarantee avoiding a fine. Learn about the 10 areas driving enforcement.

Many mobile app teams believe they have a data problem. In reality, they often have a consent problem. When consent signals are weak, incomplete, or misconfigured, revenue, attribution, and optimization all suffer, and compliance becomes a performance issue.

Small businesses have a lot to do. But a professional and engaging website is a critical tool for telling the world about what you do and growing your audience. We explain how to build a beautiful, professional, and privacy-compliant website with Wix.