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The U.S. privacy landscape is shifting. There are now over 20 state privacy laws, federal legislation remains stalled, and private litigation is ramping up. A Consortium of Privacy Regulators has grown to eleven states plus California’s privacy agency, coordinating enforcement across borders. They have publicly stated enforcement priorities. For businesses, check-the-box compliance is no longer enough. Here’s what you need to know.

The California Consumer Privacy Act (CCPA), in effect since 2020 and expanded by the CPRA, governs how covered businesses collect, use, sell, and share Californians’ personal information. This guide explains who must comply, what rights consumers hold, and what businesses must do, including the 2026 rules on automated decision-making, risk assessments, and cybersecurity audits.

If your website has visitors in Florida or Pennsylvania, two old wiretapping laws, FSCA and WESCA, which are similar to California’s CIPA, may already apply to the tracking pixels, chat tools, and analytics scripts running on your site. This guide breaks down what each law covers, what’s driving the current wave of lawsuits, and the practical steps that reduce your risk.

This guide explains how Google Tag Manager interacts with cookie consent requirements under U.S. privacy laws, including the CCPA/CPRA and a growing set of state and federal wiretapping and video-privacy statutes such as CIPA, FSCA, WESCA, ECPA, and VPPA. It covers how to configure GTM to respect visitor consent choices, what non-compliance can cost a U.S. business, and what to consider if you also operate in the EU or UK.

The California Privacy Rights Act (CPRA) amended the California Consumer Privacy Act (CCPA), and two regulators now enforce it with fines and settlements that reach into the millions of dollars. New rules on opt-out signals, automated decision-making, and website tracking lawsuits take effect in 2027. This guide covers who must comply, what penalties apply, and how to prepare.

CIPA demand letters are targeting websites implementing tracking technologies that fire before visitors provide consent. The new Usercentrics CIPA Template applies a geotargeted, opt-in consent configuration for California visitors within the existing Web CMP, automatically blocking such technologies until affirmative consent is given.

This guide explains what a consent management platform (CMP) is and why it’s not the same as a cookie banner. It covers the U.S. privacy law and litigation landscape, why a CMP is needed, plus how to choose the right compliance framework for single state or multi-jurisdictional needs while maintaining audit-readiness over time.

Originally a 1967 wiretapping law, CIPA is now central to a surge of U.S. privacy litigation targeting websites that deploy cookies, pixels, and session replay tools without prior user consent. We look at CIPA’s legal framework, key sections, how it differs from the CCPA, compliance, penalties, and how a consent management platform can reduce exposure.

The Electronic Communications Privacy Act (ECPA) is a federal wiretap law enacted in 1986. Like CIPA, it was originally designed to protect telephone and computer communications from interception. It is now widely used in class action litigation targeting website tracking technologies. This article explains the law, its three titles, and how businesses can manage exposure.