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Collecting personally identifiable Information (PII) from users is the backbone of data analytics in most organizations. Depending on the business purpose, PII ranging from email addresses to health records can help deliver services, build relationships, and enable more personalized experiences. This guide provides a PII compliance checklist to help you protect user data and avoid regulatory fines from global data privacy regulations.

Usercentrics is opening its North American headquarters in New York City, marking a major step in its U.S. expansion. Already trusted by 2.4 million websites worldwide, the global consent and data privacy leader is now bringing its full suite — spanning cookie consent, server-side tracking, AI governance, and audience activation — to U.S. marketers and enterprises.

The CCPA doesn’t mandate a cookie banner, but one remains the most practical way to meet its notice and opt-out requirements. The 2026 updates tighten the rules: clear notice and opt-out options, GPC signal confirmation, and a ban on dark patterns. This guide covers what changed, who must comply, and how to build a compliant banner.

The Global Privacy Platform (GPP) enables publishers to signal consent and preference information obtained from users to third parties. This IAB initiative helps publishers evolve their compliance efforts and stay ahead of the rapidly evolving privacy landscape in a cost- and resource-friendly way.

Meta Pixel and Conversions API are no longer sufficient for modern performance marketing. This article explains how signal loss impacts results and how Meta Signals Gateway provides a centralized, first-party data infrastructure to improve attribution, reduce CPA, and support Privacy-Led Marketing.

Age verification requirements are expanding rapidly across the U.S. and in a growing number of countries globally. This article covers the key regulations, the cost of non-compliance — including fines, criminal liability, and reputational damage — and how businesses can build an auditable, defensible age verification process.

Compliance with the Children’s Online Privacy Protection Act (COPPA) is required for any business handling the personal information of children under age 13 in the United States. This article discloses the key provisions of COPPA to help organizations take the necessary steps to achieve and maintain compliance and build trust with families.

CalPrivacy’s enforcement apparatus has expanded dramatically: a new Audits Division, automated website scanning, the nine-state Consortium of Privacy Regulators, and a deterrence-first penalty philosophy. For U.S. businesses, the risk is no longer theoretical as investigations can open without warning, and fixing a violation before agency contact doesn’t guarantee avoiding a fine. Learn about the 10 areas driving enforcement.