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Cultural intelligence at scale

Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.

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Welcome to the era of Privacy-Led Marketing
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Reversing course, Flock Safety—the surveillance technology vendor most known for its extensive network of automated license plate readers—has announced that it will end a pilot for its acoustic gunshot detection devices to identify signs of “human distress.” In October 2025, EFF warned the public that Flock was rolling out a new feature called “Distress Detection”…
This month, we celebrate 36 years of EFF and a mission that is bigger than any one of us. Thanks to EFF, communities around the world are demanding that technology protects their freedom, advances justice, and opens doors to opportunity. That’s not a small thing—it’s a life’s work worth continuing. If you are committed to…
When Ubisoft’s Watch Dogs 2 was released in 2016, it was a headtrip for those of us working on digital-rights issues in the Bay Area. During the day, I’d fight tech-authoritarianism from EFF’s San Francisco offices and then, at night, I’d fight tech-authoritarianism in an uncanny simulation of San Francisco from my home gaming console. …
EFF and ARTICLE 19 have submitted joint comments to the European Commission on draft guidelines for the Digital Services Act’s trusted flagger mechanism. Having long advocated for a DSA that protects freedom of expression while preserving intermediary liability protections and the prohibition on general monitoring, we welcome the Commission’s effort to provide practical guidance on…