Usercentrics blog

Meta Pixel and Conversions API are no longer sufficient for modern performance marketing. This article explains how signal loss impacts results and how Meta Signals Gateway provides a centralized, first-party data infrastructure to improve attribution, reduce CPA, and support Privacy-Led Marketing.

Age verification requirements are expanding rapidly across the U.S. and in a growing number of countries globally. This article covers the key regulations, the cost of non-compliance — including fines, criminal liability, and reputational damage — and how businesses can build an auditable, defensible age verification process.

Compliance with the Children’s Online Privacy Protection Act (COPPA) is required for any business handling the personal information of children under age 13 in the United States. This article discloses the key provisions of COPPA to help organizations take the necessary steps to achieve and maintain compliance and build trust with families.

CalPrivacy’s enforcement apparatus has expanded dramatically: a new Audits Division, automated website scanning, the nine-state Consortium of Privacy Regulators, and a deterrence-first penalty philosophy. For U.S. businesses, the risk is no longer theoretical as investigations can open without warning, and fixing a violation before agency contact doesn’t guarantee avoiding a fine. Learn about the 10 areas driving enforcement.

Many mobile app teams believe they have a data problem. In reality, they often have a consent problem. When consent signals are weak, incomplete, or misconfigured, revenue, attribution, and optimization all suffer, and compliance becomes a performance issue.

Small businesses have a lot to do. But a professional and engaging website is a critical tool for telling the world about what you do and growing your audience. We explain how to build a beautiful, professional, and privacy-compliant website with Wix.

Microsoft Clarity began enforcing new consent signal requirements for visitors from the European Economic Area, United Kingdom, and Switzerland, starting October 31, 2025. This move aligns with broader industry shifts toward privacy-centric data practices as seen in platforms like Google Consent Mode.

A GDPR audit is necessary to ensure that your company is compliant with the requirements of the GDPR. During a compliance audit, you’ll review your company’s data processing activities and identify any areas of non-compliance.

Usercentrics U.S. Analytics Dashboard brings regional focus to Usercentrics’ analytics suite, helping businesses measure and understand opt-out behavior across states, devices, and consent flows under U.S. privacy laws.

A well-run data privacy program helps keep your organization privacy-compliant, efficient, and trusted. It’s not just about regulatory requirements; it’s about showing users their data is safe with you.

GDPR compliance is complex for e-commerce businesses, with customer data flowing across checkout, payments, shipping, and more. This guide breaks down the key principles behind this privacy law and outlines ten steps to protect data, build trust, and future-proof your company.