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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Originally a 1967 wiretapping law, CIPA is now central to a surge of U.S. privacy litigation targeting websites that deploy cookies, pixels, and session replay tools without prior user consent. We look at CIPA’s legal framework, key sections, how it differs from the CCPA, compliance, penalties, and how a consent management platform can reduce exposure.
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The Electronic Communications Privacy Act (ECPA) is a federal wiretap law enacted in 1986. Like CIPA, it was originally designed to protect telephone and computer communications from interception. It is now widely used in class action litigation targeting website tracking technologies. This article explains the law, its three titles, and how businesses can manage exposure.
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Student data privacy laws protect confidential information about students’ enrollment, academic performance, financial arrangements, and more. Understand worldwide regulations that educational institutions must abide by.
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The US has a patchwork of laws governing data privacy at the federal, state, and industry levels. Valid user consent is a key requirement for data privacy compliance and Privacy-Led Marketing. Learn about consent management and how to do it right to build trust and catalyze growth.
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The Video Privacy Protection Act (VPPA) was passed in 1988 to protect video rental history and viewing data. Today, its application extends to online video platforms like streaming services. Learn how US courts are interpreting the law and what steps to take for your business to comply.
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Usercentrics DSR is now live, available on all paid plans. Visitors can submit CCPA/CPRA and GDPR data subject requests directly through your CMP via a web form. No new vendor, integration, or added cost. This article covers what is included, how it works, and why response deadlines and penalties make this a timely addition for enterprise privacy teams.
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In 2025 more U.S. state privacy laws came into effect than in any previous year. Three more followed in 2026 and new ones continue to be passed. We compare what U.S. state-level data privacy laws mean for businesses and consumer rights in light of increasing regulation and enforcement.
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GDPR exemptions are specific circumstances in which organizations may be excused from certain requirements under the law. This guide explains what those scenarios are, which obligations may still apply, and when an organization may be able to rely on its legitimate interests.
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The Vermont Data Privacy and Online Surveillance Act (VDPOSA) makes Vermont the 23rd U.S. state with a comprehensive privacy law. This guide covers applicability thresholds, consumer rights, the AI training disclosure requirement, opt-out preference signals, and enforcement, with comparisons to the models in effect in other states.
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