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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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The Maryland Online Data Privacy Act (MODPA) took effect on October 1, 2025, applying to personal data processing as of April 1, 2026. It includes some stricter privacy compliance requirements than other U.S. states and impacts businesses that operate in Maryland.
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Dark patterns manipulate user behavior and are bad customer experience. In addition to carrying significant regulatory risk, they can negate valid consent. We look at examples of dark patterns, enforcement against them, and how you can prevent them to maintain trust.
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The UK’s Data (Use and Access) Act 2025 (DUAA) is now substantially in force. This guide covers the key compliance changes for businesses. Those include the new recognised legitimate interests lawful basis, updated cookie and PECR rules, automated decision-making reform, expanded ICO enforcement powers, and fines now aligned with UK GDPR levels of up to 4 percent of global annual turnover.
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Usercentrics CMP now supports five consent banner layout formats, from full-screen overlays to the new compact Widget. Each is designed for a different site experience while running on the same compliance engine. Learn when to use each format and how to configure them for EU and U.S. audiences.
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The Texas Data Privacy and Security Act (TDPSA) gives Texas residents rights over their personal data, including the right to access, correct, delete, and opt out of its sale or use in targeted advertising. Businesses operating in Texas should understand what the law requires and how to meet those obligations.
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Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.
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The performance of Amazon Ads now depends on how you manage user consent. This guide explains where e-commerce teams go wrong, how it impacts ROAS, and how to fix it with a unified, cross-platform consent strategy.
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Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.
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