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Learn with us and thrive in the Privacy-Led Marketing era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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With stricter privacy regulations and increasing consumer awareness, traditional consent management systems risk becoming outdated. Blockchain consent management offers a secure and transparent alternative that puts users in control of their data.
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TikTok and X (formerly Twitter) are no strangers to lawsuits and regulatory penalties for violations of various regulations around the world, including those protecting data privacy. In these latest lawsuits, class actions have been filed in Germany against the two companies for alleged violations of several EU laws.
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Compliance automation is a centralized solution using rule-based logic and triggers to execute and speed up the compliance process. Here’s what you need to know.
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Privacy management is now a strategic priority, with 73 percent of decisions made at the executive level. A survey of 600 leaders across Europe reveals a shift toward C-suite involvement, varied privacy approaches, and sector-driven digital adaptation. Larger firms favor hybrid models, balancing control with expertise.
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Privacy in Europe has deep historical roots, shaped by philosophy, law, and societal change. Once a privilege, it is now a fundamental right—but this wasn’t always the case. From ancient times to GDPR and the digital age, explore how privacy evolved and why it remains a crucial issue in today’s world.
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The web is the backbone of the digital economy, evolving from static pages to dynamic ecosystems of commerce, media, and interaction. As data privacy reshapes online experiences, brands must adapt. The cookie banner, once a compliance tool, now defines trust and engagement. The future belongs to those who embrace this shift.
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Under a controversial law, the UK government demanded that Apple provide access to currently encrypted files and user data stored in Apple’s cloud servers. The action would give the UK government access to worldwide user data, however, not just Apple users in the UK.
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A login option on a conference website the European Commission managed made it possible for personal data to be transferred to the United States without authorization or adequate security measures. We look at the complaint, how the violation happened, and how it was resolved.
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The GDPR sets strict standards for protecting the personal data of EU/EEA residents, including special requirements for processing sensitive personal data. Understanding these requirements helps organizations implement appropriate safeguards and maintain compliant data processing practices.
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The Web Accessibility Initiative released its latest recommendations for digital accessibility and inclusive design with the WCAG 2.2. We explore the WCAG requirements and recommendations, what accessibility laws require, and how you can provide better user experience to your full audience.
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Cross-site tracking enables you to collect data on customers across multiple websites to personalize the online experience. Explore how to achieve compliance with leading privacy laws and maintain trust while implementing these practices.
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We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.
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