Usercentrics blog

In the AI era, data quality defines marketing performance. This guide explains how consent and GDPR compliance on Wix support Privacy-Led Marketing and enable reliable data, stronger trust, and sustainable growth.

The Maryland Online Data Privacy Act (MODPA) took effect on October 1, 2025, applying to personal data processing as of April 1, 2026. It includes some stricter privacy compliance requirements than other U.S. states and impacts businesses that operate in Maryland.

Dark patterns manipulate user behavior and are bad customer experience. In addition to carrying significant regulatory risk, they can negate valid consent. We look at examples of dark patterns, enforcement against them, and how you can prevent them to maintain trust.

The UK’s Data (Use and Access) Act 2025 (DUAA) is now substantially in force. This guide covers the key compliance changes for businesses. Those include the new recognised legitimate interests lawful basis, updated cookie and PECR rules, automated decision-making reform, expanded ICO enforcement powers, and fines now aligned with UK GDPR levels of up to 4 percent of global annual turnover.

Usercentrics CMP now supports five consent banner layout formats, from full-screen overlays to the new compact Widget. Each is designed for a different site experience while running on the same compliance engine. Learn when to use each format and how to configure them for EU and U.S. audiences.

The Texas Data Privacy and Security Act (TDPSA) gives Texas residents rights over their personal data, including the right to access, correct, delete, and opt out of its sale or use in targeted advertising. Businesses operating in Texas should understand what the law requires and how to meet those obligations.

Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.

The performance of Amazon Ads now depends on how you manage user consent. This guide explains where e-commerce teams go wrong, how it impacts ROAS, and how to fix it with a unified, cross-platform consent strategy.

Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.

The EU AI Act was adopted in March 2024, making it the world’s first comprehensive AI regulation. In March 2026, the European Parliament also approved the EU’s signature of the Council of Europe’s Framework Convention on Artificial Intelligence — the first legally binding international AI treaty. Usercentrics examines what these regulations include, who they affect, and what they mean for data privacy compliance.

Collecting personally identifiable Information (PII) from users is the backbone of data analytics in most organizations. Depending on the business purpose, PII ranging from email addresses to health records can help deliver services, build relationships, and enable more personalized experiences. This guide provides a PII compliance checklist to help you protect user data and avoid regulatory fines from global data privacy regulations.

Usercentrics is opening its North American headquarters in New York City, marking a major step in its U.S. expansion. Already trusted by 2.4 million websites worldwide, the global consent and data privacy leader is now bringing its full suite — spanning cookie consent, server-side tracking, AI governance, and audience activation — to U.S. marketers and enterprises.