Usercentrics is a certified Google CMP Program Partner
Google has launched a new CMP Partner Program with Google Consent Mode featuring Usercentrics Consent Management Platforms (CMPs).
Server-side tagging: what it is and how it will impact the future of consent and data
Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data. More sophisticated solutions are coming.
Google Analytics and GDPR compliance rulings in the European Union
We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.
Industry News
How Server-side tracking and consent management creates harmony between privacy and data
Managing user consent is no longer just an in-browser discipline. Evolving technology and legislation require brands to consider new consent management...
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.
Italian DPA announces new guidelines and tighter deadlines
How can you make sure to navigate data privacy correctly? This article provides you with the relevant information regarding GDPR in Italy.
Regulations
South Africa’s Protection of Personal Information Act – an overview
South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how it addresses consumer rights, companies’ responsibilities...
Brazil’s General Data Protection Law / Lei Geral de Proteção de Dados (LGPD) – an overview
Brazil’s LGPD builds on existing Brazilian law and is influenced by the GDPR. We look at how it addresses consumer rights, companies’ responsibilities and...
The Future of Privacy: Why Corporate Social Responsibility (CSR) and data protection can only go hand in hand
Learn how you can work towards Corporate Social Responsibility (CSR) targets by implementing the right privacy strategy within your firm.
Data Privacy
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Artificial intelligence (AI) and data privacy
Businesses use artificial intelligence for data analysis to improve predictions and decisions. This brings security responsibilities and data privacy...
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.
Cookies
Cookie consent: 4 tips to increase opt-in rates and regain users trust
The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.
What are dark patterns and how do they affect consent?
With more privacy laws in place around the world, use of dark patterns and similar manipulative design techniques is increasingly risky.
Cookie walls - what's allowed and what isn't?
We explain what cookie walls are and if they're legal, and some alternatives to the cookie wall. Find out this and more here.
Privacy Policy
Privacy by design: 6 reasons why apps must care about privacy
It is critical for companies that rely upon much of their revenue from user interaction to have a proper apps privacy strategy in place. Learn more here.
What is a privacy policy and why do you need one?
Privacy policies help organizations comply with privacy laws by communicating to users about data collection used by websites and apps.
CNIL opens the door to increased compliance: Quick Check - Is your website still compliant?
Websites that choose to interpret the user’s regular act of scrolling as providing an opt-in, are failing to be data privacy compliant. Learn how to comply...
Product Updates
Monthly Product Update - getting the most from apps and advanced formatting
Apps SDK v2.0 has great new features. Find out today if your plan includes our Mobile SDKs.
Browser UI – How to migrate from Consent Management Platform v1 to v2
Ongoing optimizations and great new features of our CMP are in version 2. We’ve answered common questions about migrating.
Monthly Product Update - embracing platforms and all users’ needs
Accessibility certification, a new Adobe extension, and mobile plans for all your needs!
Latest articles
California Consumer Privacy Act (CCPA) – an overview
The first, and to date, most influential state-level consumer privacy law passed in the US, is the California Consumer...
Joint Controllership and the GDPR: what you need to know
We explain what Joint Controllership is, its advantages and obligations, and what it means for companies.
Data Privacy Jul 15, 2021
Optimizing your BigQuery tables using clustering
Besides the table partitioning to improve performance and costs in BigQuery, there is also another technique available called clustering.
GDPR cookie consent – now and in the future
Tracking Cookies and the GDPR: Why not all cookies are the chocolate chip kind? What are tracking cookies and...
Apple’s App Tracking Transparency: 7 upcoming scenarios
With the launch of iOS 14.5, Apple has finally rolled out its App Tracking Transparency (ATT) framework just under...
Jun 25, 2021
Usercentrics Hubspot Implementation Guide
With a few easy steps, you can add the Usercentrics script to your Hubspot website and start collecting user...
It’s all about consumer trust: How transparent data management can build up your brand’s image
Building any amount of trust takes time, and for digital companies this is no different. When it comes to...
Regulations May 31, 2021
Google’s Federated Learning of Cohorts: why you need to give a FLoC
Third-party browser cookies are facing extinction. Google will be phasing them out over the coming months, which has significant...