SDK Scanner for App Privacy Compliance
Check your App’s privacy compliance with our free App Scanner SDK.
Get an overview of the third-party technologies you’re using that need to be declared on your consent banner.
Why do I need mobile app consent?
Google AdMob is set to change the game for mobile game developers and publishers. Starting 16th January 2024 Google has stopped serving personalized ads if app publishers do not collect user consent with a certified CMP.
More than ever, high quality and — most importantly — privacy compliant data is a critical business resource for the entire mobile advertising ecosystem. If you have a mobile app that uses Google AdMob, it’s crucial to ensure that your app is privacy compliant and helps you achieve sustainable and growing monetization.
The mobile apps industry is embracing consent-based marketing. By optimizing opt-in rates and complying with privacy regulations, you can increase your app’s Average Revenue Per User (ARPU).
How it works
Explore our Google Consent Mode documentation
How SDK Scanner works?
Your app uses tracking technologies from third-party vendors for marketing, analytics, and more. Our SDK Scanner identifies all the ones in use and provides you with a consolidated report. This enables you to quickly and easily set up your CMP to include these services for user notification, as required by many data privacy laws. You will just need to indicate your BundleID (iOS) or Package Name (Android). Usercentrics CMP for Mobile Apps enables you to ensure that your app is compliant with the latest regulations and data privacy requirements.
“Usercentrics is simply top tier. Integration was a breeze, and it gives us the control and flexibility we need to launch new games fast, experiment with different setups and roll out to targeted regions. The results we saw on ARPDAU and LTV uplift made it very easy for me to sell Usercentrics to our organization.”
FAQ
Does my App need a Consent Management solution?
If you use any third party SDKs in your app for marketing, advertising or any other purpose that tracks user behavior or data, the answer is most likely yes. Any processing activity that is not strictly necessary for the functioning of your app, requires consent.
How can I make my app compliant with privacy regulations?
For most third party technologies that collect your users data you need to make sure to collect explicit consent choice from your users and to make sure that this consent choice is correctly passed to the relevant third party technology. While this principle is straightforward, it is more complex to comply with all the requirements of the various privacy regulations around the world. Usercentrics CMP simplifies this for you and avoids the pain of building and maintaining a complex solution. Reach out to learn more.
What is Usercentrics pricing for App?
Our pricing for Apps is based on volume of users. More specifically, Average of Daily Active Users (ADAU) across all of your apps integrating the Usercentrics Apps CMP. You may integrate our CMP in unlimited Apps with no extra cost. Please provide an ADAU estimate to a sales agent for a quote or visit our pricing page.
How do you measure Daily Active Users (DAU)?
We define a Daily Active Users as a unique user who used an app within a given calendar day.
e.g.
- A user opens your app once today, they count as 1 DAU today.
- A user opens your app 20 times today, they count as 1 DAU today.
- A user opens your app once today and 3 times tomorrow, they count as 1 DAU today and 1 DAU tomorrow.
Which platforms does Usercentrics Apps and TV CMP support?
For mobile Apps, we support the iOS and Android platforms. From a technical perspective, we offer native SDKs for iOS and Android, but also SDKs for cross-platform frameworks: Flutter, React Native and Unity.
For tv Apps, we support tvOS, AndroidTV (and other AndroidTV based platforms like FireTV), and any web-based platforms like: Samsung TV, LG webOS, Chromecast, PlayStation, XBOX, etc.
Do you support Unity?
Yes, we have a dedicated Unity SDK for mobile games. You can learn more about it in our documentation.
What is mobile app consent?
Mobile app consent means getting permission from app users to collect and use their personal data. It respects user privacy by enabling users to control how apps use their data while also meeting international privacy standards. You can obtain consent using a consent management platform set up with legally compliant consent settings, including for cookie consent. Read our best practices for collecting mobile app consent.
What are the requirements for mobile app consent?
Prior consent is mandatory under many privacy laws when collecting user data for any purpose, such as for marketing or advertising, that’s not essential for the app to work. The GDPR requires a lawful basis for processing user data, and consent must be explicit. Users need to opt in to allow the app to collect and use their data. Your app should display a user consent form designed to give users the option to accept or decline whether they share their data. Additionally, any data you collect must comply with your privacy program, including how user data will be protected.
Does the GDPR apply to mobile apps?
Yes, the GDPR is the data privacy law for the European Union and applies to mobile apps that process data from users in the EU, even if the app developer is not an EU company. Mobile app consent under the GDPR must be explicit. Users need to opt in to allow apps to collect their data, using consent settings the app presents to them before it can collect any data.
How can I make my app GDPR-compliant?
The GDPR is designed to protect consumers’ personal data and rights, and require consent for all types of digital users, including those giving mobile app consent. Here are some requirements to ensure your mobile apps comply with the GDPR:
- Before obtaining users’ consent, clearly explain the types of data you want to collect and why, who will use it, how it will be stored, and how it will be used. You must share this information somewhere easily accessible and in a way that the target audience can understand.
- You must inform users why you’re requesting their data and collect only the data you need to fulfill that specific purpose. Users must consent to the specific purpose, and if you need data for a different or additional purpose, you must obtain new consent.
- Users must have a choice whether or not to consent to collection and processing of their data. If they decline, they cannot face negative consequences, such as being denied access to the app.
- Users must actively opt in to consent to their data being collected for consent to be valid. Using pre-ticked boxes or presuming consent if they don’t object aren’t good enough. Consent must be active and explicit.
- Users must be able to change or withdraw their consent at any time, just as easily as they gave it.
- You must document all instances of consent and be able to provide proof if a data protection authority requests it.
- Cookie consent falls under the GDPR, and mobile apps that use cookies to collect user data must comply with GDPR requirements.
Do I need cookie consent for mobile apps?
If you use cookies to collect user data for marketing, advertising, analytics, or any other purpose not strictly necessary for your app to function, and the users reside in jurisdictions protected by data privacy laws requiring prior consent for data collection, sale, etc., then you need cookie consent for mobile apps. Cookie consent falls under the scope of the GDPR, and mobile apps that use cookies must comply with GDPR regulatory requirements. You can use cookie consent banners on your app to tell users that your app uses cookies and enable them to choose whether or not to share their data.
What do privacy laws say about mobile apps?
Many modern data privacy laws apply to any platform that collects user data, and this includes mobile apps. To prioritize user privacy, many international privacy laws require mobile app developers to have a lawful basis for using user data. Regulations such as the GDPR (EU), LGPD (Brazil) and POPIA (South Africa) all require user consent before you can process their data. Some state-level privacy laws in the United States, including the CCPA (California) and VCDPA (Virginia) require you to let users actively opt out of processing their data.
How do I collect consent in our mobile app?
To protect user privacy, your mobile app must include consent settings that meet the requirements of privacy regulations where your users reside, which could mean worldwide. This includes obtaining explicit opt-in consent to meet GDPR requirements. Using a consent management platform like Usercentrics’ helps you collect consent compliantly without disrupting user experience.
Disclaimer: The SDK Scanner for App Privacy Compliance is intended to serve as a starting point for app operators to improve their data protection compliance. The results presented might not be 100% complete and should not be considered as an extensive compliance check. The results have no right to accuracy. Usercentrics does not assume any liability for the accuracy and completeness of the results.