Personalize your marketing campaigns

Collect consent, preferences, and permissions for users’ zero- and first-party data in one Preference Management Platform while maintaining the highest privacy compliance standards.
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Enhance marketing results with personalized experiences

Usercentrics Preference Manager helps you collect user consent, preferences, and permissions. Use our customizable Preference Center Portal and widgets to capture user data from multiple channels — websites, apps, email, etc.

Unify customer choices for holistic insights

A single platform where you can consolidate users’ consent, permissions, and preferences to create a unified view of your customers

Streamline user consent and preferences across your martech tools and ad platforms

With Usercentrics Preference Manager, you can activate user consent and preferences effortlessly across channels and marketing tools for retargeting campaigns and personalized communication

Comply with ad platforms’ privacy requirements

Maintain compliance standards for processing and sharing users’ personal data. Achieve compliance with ad tech platform requirements (Google, Facebook, and LinkedIn) and data privacy regulations like the GDPR, CCPA/CPRA, and more.

User-friendly platform for seamless setup and integration. Intuitive for both technical and non-technical users.
Since 2012, Usercentrics has pioneered premium privacy solutions, aligning with your legal and marketing objectives for robust data compliance.
Our dedicated Customer Support team is always ready to assist you. Get fast, clear, and thorough resolutions for your questions or concerns.
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Frequently Asked Questions

What is the difference between Preference Management and Consent Management?

A Preference Management Platform enhances user experience by tailoring messaging, offers, and other interactions based on individual preferences provided by the user. This improves customer engagement and satisfaction, helping improve conversions. Consent management captures user permissions for third-party cookies and trackers that gather and process users’ personal data online.

Can I integrate consent and preference management data?

Absolutely. Using both a consent management and preference management solution, you can integrate all the user data into your Preference Management Portal. This empowers you to create a centralized preference management hub, giving users a complete view of, and access to, their consents and permissions. Users have control over their settings. To meet regulatory compliance requirements, Usercentrics customers are required to implement their Preference Management Portal on their systems merging data sets. This approach helps ensure transparency, user control, and data privacy compliance.

Do you have integrations with Marketing Automation Platforms and similar systems?

Yes, we provide a range of standard data connectors that facilitate seamless integration with the leading marketing automation tools, CRMs, and Customer Data Platforms (CDPs). We have also enhanced the connector library to better serve our clients’ needs.

What if I use internal tools?

If you use an in-house set of tools, our approach remains adaptable. We provide a public REST API that enables you to establish a connection between your custom-built platform and our Preference Management Platform. Alternatively, using webhooks is another option to efficiently synchronize preference data with external systems. Regardless of your toolset, we’re equipped to facilitate a streamlined integration process.

I already use the preference tool from my email marketing platform. Why should I use a Preference Manager?

In contrast, a dedicated Preference Management Platform offers increased flexibility. It’s not constrained by specific marketing software and can seamlessly incorporate preferences from various channels and platforms. Additionally, a dedicated preference management tool provides built-in privacy compliance support, ensuring that your data handling aligns with privacy regulations and industry standards.

Beyond compliance, this adaptability enables you to address a broader range of user scenarios and business needs effectively. This makes a dedicated preference management tool an invaluable asset in optimizing user experiences and maintaining data integrity across your entire marketing ecosystem.

Do you also collect privacy consent data or only marketing preferences?

The Usercentrics Preference Manager empowers you to gather legal opt-ins, helping ensure compliance with regulatory requirements communicated in privacy policies and terms and conditions. You have the flexibility to configure capture points, enabling seamless integration with your back office processes. This respects end users’ choices and enables tracking for audit purposes, especially for permissions that can be revoked. For transparency, it’s recommended to include a link to your privacy policy in user-facing elements. This helps ensure users are informed about the legal implications of their choices, as required by many data privacy laws.

How does your pricing work?

Pricing is determined by the data volume we handle, primarily connected to the count of distinct data subjects (users) who store their preference data with us. While you can set up multiple Preference Centers with various capture points, you’ll be billed solely for the number of users who engage with our tool, not for sessions.