CAPTURE, CENTRALIZE AND ACTIVATE PRIVACY-COMPLIANT DATA
CAPTURE
No more basic opt-in or opt-out forms. Delight your users with customized choices. Provide them full control over their marketing permissions and preferences to deliver truly personalized brand experiences. Build trust, get compliant data and increase conversions.
CENTRALIZE
Centralize permissions and preferences in a single repository. No more scattered information across teams and systems. Save time and money on legal resources and complex data requests. Collect and store data according to regulatory requirements.
ACTIVATE
Sync user preferences effortlessly across channels and marketing tools. No more missed connections or outreach blunders. Just informed, personalized, high conversion engagement.
RESOURCES
Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy...
Preference management enables brands to better centralize, target and segment based on higher quality data, and integrates seamlessly with...
The percentage of purchases made online continues to grow. The percentage of countries protected by data privacy laws is...
The European Digital Markets Act (DMA) came into force in November 2022 and gatekeepers have been nominated by the...
What is the difference between Preference Management and Consent Management?
A Preference Management Platform enhances user experience by tailoring messaging, offers, and other interactions based on individual preferences provided by the user. This improves customer engagement and satisfaction, helping improve conversions. Consent management captures user permissions for third-party cookies and trackers that gather and process users’ personal data online.
Can I integrate consent and preference management data?
Absolutely. Using both a consent management and preference management solution, you can integrate all the user data into your Preference Management Portal. This empowers you to create a centralized preference management hub, giving users a complete view of, and access to, their consents and permissions. Users have control over their settings. To meet regulatory compliance requirements, Usercentrics customers are required to implement their Preference Management Portal on their systems merging data sets. This approach helps ensure transparency, user control, and data privacy compliance.
Do you have integrations with Marketing Automation Platforms and similar systems?
Yes, we provide a range of standard data connectors that facilitate seamless integration with the leading marketing automation, CRMs and Customer Data Platforms (CDPs). We have also enhanced the connector library to better serve our clients’ needs.
What if I use internal tools?
If you use an in-house set of tools, our approach remains adaptable. We provide a public REST API that enables you to establish a connection between your custom-built platform and our Preference Management Platform. Alternatively, using webhooks is another option to efficiently synchronize preference data with external systems. Regardless of your toolset, we’re equipped to facilitate a streamlined integration process.
I already use the preference tool from my email marketing platform. Why should I use a Preference Manager?
In contrast, a dedicated Preference Management Platform offers increased flexibility. It’s not constrained by specific marketing software and can seamlessly incorporate preferences from various channels and platforms. Additionally, a dedicated preference management tool provides built-in privacy compliance support, ensuring that your data handling aligns with privacy regulations and industry standards.
Beyond compliance, this adaptability enables you to address a broader range of user scenarios and business needs effectively. This makes a dedicated preference management tool an invaluable asset in optimizing user experiences and maintaining data integrity across your entire marketing ecosystem.
Do you also collect privacy consent data or only marketing preferences?
The Usercentrics Preference Manager empowers you to gather legal opt-ins, ensuring compliance with regulatory requirements communicated in privacy policies and terms and conditions. You have the flexibility to configure capture points, enabling seamless integration with your back office processes. This respects end-user choices and enables tracking for audit purposes, especially for permissions that can be revoked. For transparency, it’s recommended to include a link to your privacy policy in user-facing elements. This ensures users are informed about the legal implications of their choices, as required by many data privacy laws.
How does your pricing work?
Pricing is determined by the data volume we handle, primarily connected to the count of distinct data subjects (users) who store their preference data with us. While you can set up multiple Preference Centers with various capture points, you’ll be billed solely for the number of users who engage with our tool, not for sessions.