Personalize your marketing campaigns

A Preference Management Platform enhances user experience by tailoring messaging, offers, and other interactions based on individual preferences provided by the user. This improves customer engagement and satisfaction, helping improve conversions. Consent management captures user permissions for third-party cookies and trackers that gather and process users’ personal data online.

Absolutely. Using both a consent management and preference management solution, you can integrate all the user data into your Preference Management Portal. This empowers you to create a centralized preference management hub, giving users a complete view of, and access to, their consents and permissions. Users have control over their settings. To meet regulatory compliance requirements, Usercentrics customers are required to implement their Preference Management Portal on their systems merging data sets. This approach helps ensure transparency, user control, and data privacy compliance.

Yes, we provide a range of standard data connectors that facilitate seamless integration with the leading marketing automation tools, CRMs, and Customer Data Platforms (CDPs). We have also enhanced the connector library to better serve our clients’ needs.

If you use an in-house set of tools, our approach remains adaptable. We provide a public REST API that enables you to establish a connection between your custom-built platform and our Preference Management Platform. Alternatively, using webhooks is another option to efficiently synchronize preference data with external systems. Regardless of your toolset, we’re equipped to facilitate a streamlined integration process.

In contrast, a dedicated Preference Management Platform offers increased flexibility. It’s not constrained by specific marketing software and can seamlessly incorporate preferences from various channels and platforms. Additionally, a dedicated preference management tool provides built-in privacy compliance support, helping ensure that your data handling aligns with privacy regulations and industry standards.

Beyond compliance, this adaptability enables you to address a broader range of user scenarios and business needs effectively. This makes a dedicated preference management tool an invaluable asset in optimizing user experiences and maintaining data integrity across your entire marketing ecosystem.

The Usercentrics Preference Manager empowers you to gather legal opt-ins, helping ensure compliance with regulatory requirements communicated in privacy policies and terms and conditions. You have the flexibility to configure capture points, enabling seamless integration with your back office processes. This respects end users’ choices and enables tracking for audit purposes, especially for permissions that can be revoked. For transparency, it’s recommended to include a link to your privacy policy in user-facing elements. This helps ensure users are informed about the legal implications of their choices, as required by many data privacy laws.

Pricing is determined by the data volume we handle, primarily connected to the count of distinct data subjects (users) who store their preference data with us. While you can set up multiple Preference Centers with various capture points, you’ll be billed solely for the number of users who engage with our tool, not for sessions.