A Consent Management Platform (CMP) is a technology implemented on websites to obtain legally valid consent for the collection and processing of personal data from website visitors or customers.
This data is commonly obtained via cookies and other tracking technologies set by Data Processing Services implemented on the sites (for analytics, marketing, etc.)
A CMP provides website visitors with choice and helps protect their personal data by requesting consent prior to the activation of cookies set by Data Processing Services.
This enables consumers to have control over the personal data that they share with companies.