Businesses with an online presence need to comply with data privacy laws like the General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA), and others to maintain a positive brand reputation and build a sustainable business.
This is where a consent management platform (CMP) is extremely useful. A CMP helps you manage user consent effectively and enables your website to meet legal requirements while fostering trust with your customers.
This article will walk you through how to integrate the Cookiebot CMP with your WordPress site, customize the consent banner, and track user interactions, all of which are crucial steps for optimizing your consent management strategy and staying compliant.
Why your WordPress website needs a CMP
Integrating a CMP into your WordPress site can help you manage consent effectively while unlocking opportunities for personalization and increased customer engagement. Below are a few more reasons why it’s important for your WordPress site to have a CMP.
Comply with privacy regulations
Data privacy laws and frameworks — like the GDPR, CCPA, and ePrivacy Directive — set a high standard for data handling practices. Among other obligations, they require businesses to obtain explicit, informed consent from users before collecting or processing their data.
Inadequately displaying accurate information about the data you intend to collect or failing to gather consent for collecting it puts your business at risk of incurring hefty fines and experiencing reputational damage.
This makes a reliable web CMP essential for achieving and maintaining privacy compliance on your website. Adding this software to your WordPress site enables you to easily manage both legislated and third-party requirements, so you achieve and maintain compliance and provide a seamless user experience.
Increased transparency and trust with customers
Transparency around data collection and processing has evolved beyond just being a legal requirement; it’s now something customers expect from the businesses they interact with.
Users want to know and have control over how businesses collect and use their data. Fortunately, a CMP makes it easy for your business to provide clear, accessible information about your data handling practices, giving your customers the option to grant, deny, or withdraw consent.
When customers feel confident that you’re handling their data responsibly, they’re more likely to increase engagement with and remain loyal to your brand.
Improved user experience
A CMP that integrates seamlessly into your existing tech stack will display as a consistent element on your website’s interface, enhancing, not interfering with, the user experience. Privacy notices that are informative and consent functions that are intuitive yet unobtrusive minimize disruptions of the browsing flow while demonstrating respect for privacy.
A CMP that’s optimized to increase opt-in rates opens the door for greater personalization in your marketing campaigns. That’s because comprehensive user consent enables you to leverage data to create tailored content that resonates with your customers’ interests and further improves their experience. Usercentrics CMP provides robust, flexible, and user-friendly analytics to help you iterate quickly to optimize consent rates.
Respecting your customers’ privacy while enhancing personalization can help you strike the ideal balance between privacy compliance and customer satisfaction, resulting in a better overall experience for your audience.
How to integrate Usercentrics Cookiebot CMP with your WordPress site
The following instructions will guide you through setting up a consent banner on your WordPress website from downloading the plugin to customizing the banner. Optimize your WordPress site’s consent management strategy for performance and privacy compliance.
1. Download the WordPress Plugin
Log in to your WordPress account and go to the Admin Dashboard. Click Plugins in the navigation menu, then click Add New. To quickly find the Usercentrics Cookiebot CMP, just search for “Cookiebot”, then click Install Now. The installation will only take a few seconds.
Once you see the green checkmark and “Installed!” message, click the Activate button. That’s it! The Usercentrics Cookiebot CMP WordPress Plugin is now installed for your WordPress website.
2. Create your Usercentrics Cookiebot account
Go to the Plugin and open the Dashboard. This is where you can manage all functions of your account.

Click on Create a new account if you don’t have a Usercentrics Cookiebot account yet. Or if you do and you want to add a new WordPress site, click Connect my existing account. You will also be able to start your 14-day free trial.

You will receive a verification email to verify the email address you entered to create your account. Once that’s done, your Usercentrics Cookiebot account is activated.
Which Usercentrics Cookiebot plan is right for you?
If you have a single domain with fewer than 50 pages, you can choose between a free subscription with limited functionality, or a paid Premium subscription. If your single domain has more than 50 pages, or if you add additional domains, you will no longer be eligible for the free subscription and will be prompted to upgrade to a Premium subscription. You can upgrade by adding payment details to your Usercentrics Cookiebot account in the Admin Interface.
3. Configure your domain
When logged in to your Usercentrics Cookiebot account Dashboard, click Domains & Aliases from the navigation menu, then click the Add domain button.

Add the domain name of your WordPress site, e.g. “usercentrics.com”, then save it by clicking Add domain.

4. Scan your WordPress website
One you have added your domain, Usercentrics Cookiebot will automatically start scanning your WordPress website to detect all of the cookies, trackers, and similar components in use.

The scan can take up to 24 hours to complete, but you will receive an emailed report once it is completed. The Cookies & Reports tab will also display an overview of all the cookies and other trackers detected during the scan.
5. Configure your consent banner
You can use the default settings for the consent banner, or you can customize it for your branding and regulatory requirements. The default banner is configured with the strictest settings possible, so it’s suitable for cookie consent under the GDPR and ePrivacy Directive.
To configure the banner, go to Settings. You will now determine how you want the banner to look and where it will be displayed on the page. Check out our Configuration guide for instructions on customizing layout, design, and more.

Our Content and language guide has instructions on customizing assigned cookie categories, languages, banner content, etc. The Content settings are also where you can edit the banner text so it meets your WordPress website and legal requirements.
You can also configure Geotargeting functionality to enable customized banner display to users by geographic region. This enables displaying the relevant regulatory information and preferred language.
Once you have customized your consent banner to your preferences, save the new settings.
6. Activate the consent banner on your WordPress website
Copy your Domain Group ID from the Your Scripts section of the Implementation tab. You will need to add this ID in your Usercentrics Cookiebot CMP WordPress Plugin Settings (under Dashboard in the main navigation menu) in the Add your Domain Group ID field.

Once this is done, your WordPress website will now display your consent banner to visitors and enable you to achieve privacy compliance with relevant regulations.
Provide a seamless user experience while maximizing opt-in rates with Usercentrics Cookiebot CMP
With Usercentrics Cookiebot, you can easily design a user-friendly consent banner that displays essential information to website visitors based on the laws relevant to their location. The customization options also enable you to maintain a consistent and trustworthy brand image, increasing transparency around your data collection practices.
The automated monthly scan of your WordPress site saves you time and resources and gives you peace of mind, as it automatically detects any changes in the cookies and trackers you’re using and updates the CMP accordingly.
By integrating the Usercentrics Cookiebot CMP into your WordPress website, you create a seamless user experience that fosters loyalty and helps increase consent rates, all while helping you achieve and maintain compliance with major data privacy laws.