USERCENTRICS DATA PRIVACY PLATFORM
YOUR DATA GOVERNED,
YOUR CHANNELS PERFORMING
Manage user consent, first-party signals, and AI connectivity in one place. Usercentrics Data Privacy Platform turns data complexity into a foundation for marketing performance, trust, and AI innovation.
Your privacy pathway
Start simple and add as you grow
Most companies start with Usercentrics Web or App CMP and add products as their operations grow. Each stage builds on the same consent record: same script, same dashboard, no new vendor relationships.
Foundation: Get consent right
Deploy a consent management platform that goes beyond web and app consent banners. Enhance consent signaling via Consent Mode, configured for Google, Amazon, and Microsoft. Everything else builds on this foundation.
Performance: Restore signal quality
Make sure consented signals actually reach your ad platforms. Recover what you are losing from browser-side tracking and non consented traffic. Protect your campaign performance and attribution on Google, Meta, and Amazon.
Expansion: Maximize first-party data
Optimize consent rates and capture richer preference data alongside consent. Build first-party audience depth that reduces your reliance on third parties.
AI Connectivity and access governance
Apply your existing access governance to every AI agent and MCP connection. Be ready for the EU AI Act and the evolving agentic era.
From individual products towards one Usercentrics Data Privacy Platform
Built for data privacy, marketing, and IT teams
"I need compliant data practices across every market and channel, including AI."
Data, privacy, and compliance leaders
"I need my ad campaigns to keep performing as privacy restrictions tighten."
Marketing and performance leaders
"I need to enable AI transformation without losing control of what agents access."
IT, security, and engineering experts
Usercentrics data privacy platform advantage
Unify consent, signals, and AI governance in one platform
Most teams stitch together 4–6 separate tools for consent, signal recovery, first-party data, and AI connectivity and internal AI compliance. Each needs its own setup and data, and they never quite sync.
What customers say
Trusted by teams like yours
Usercentrics has built for global-scale change before. We have been helping companies utilize consent infrastructure ahead of GDPR enforcement. The same window is now open for AI connectivity and compliance, and companies that move now will have the same compounding advantage.
Regulatory coverage
Compliance support wherever and however you operate
View full regulatory coverage
Frequently asked questions
The Usercentrics Privacy Platform is an integrated suite of products covering consent management, first-party signal recovery, preference data capture, and AI governance.
Rather than requiring separate tools for each function, the platform connects consent, signals, and AI access controls through a single consent record, so every product draws from the same data without additional vendor relationships or developer work.
The platform includes:
- Usercentrics Web CMP and App CMP for consent collection across websites and mobile applications
- Server-Side Google Tag Manager (sGTM) and Meta Signals Gateway for recovering consented first-party signals lost to browser-side restrictions
- Preference Manager and Consent Rate Optimization for capturing richer first-party audience data
- MCP Manager by Usercentrics for governing AI agent access to your marketing stack
Each product is modular, though most teams start with Web CMP and add products as their requirements grow.
The platform serves three primary audiences. Marketing and performance teams use it to protect campaign ROAS as privacy restrictions tighten. Data, privacy, and governance teams use it to maintain consistent compliance infrastructure across the global frameworks. IT, security, and engineering teams use it to control what AI agents can access and do across connected systems.
Browser restrictions and cookieless environments degrade the signals that Google, Meta, and Amazon rely on for attribution and campaign optimization. Usercentrics sGTM moves data collection server-side, recovering consented signals that would otherwise be lost.
Meta Signals Gateway routes first-party event data directly to Meta. Google Consent Mode is configured across Google, Amazon, and Microsoft ad platforms. Customers have reported up to 54 percent more tracked conversions after implementation.
Usercentrics covers more than 50 global privacy frameworks, including the GDPR, DMA, EU AI Act, TCF v2.3, CCPA/CPRA, Google Consent Mode v2, Amazon Consent Signal, and Microsoft UET Consent Mode.
Coverage is designed to operate continuously, so regulatory updates do not require intervention from your legal or dev teams to maintain ad platform activation.
The EU AI Act includes transparency and governance requirements for organizations deploying or using AI systems, with key obligations applying from August 2026.
MCP Manager helps meet these requirements by applying access controls, generating audit trails, and enforcing approval workflows across AI agent connections. Usercentrics’s regulatory coverage already includes the EU AI Act, alongside more than 50 other frameworks.
MCP Manager is a governance product for AI agents that connect to business systems, such as CRMs, databases, and marketing platforms, via the Model Context Protocol (MCP).
Without centralized access controls, AI agents can read and act on data without an audit trail, creating compliance gaps and liability exposure.
MCP Manager provides role-based access control, PII detection, real-time audit logs, and approval workflows. It is designed to help organizations meet EU AI Act requirements and govern AI adoption from day one.
When a visitor provides or updates their consent on your website or app, that signal is stored once and automatically propagated to every connected product: CMP, sGTM event firing, Meta Signals Gateway, Preference Manager, and AI governance via MCP Manager.
Changes update in real time across all channels, reducing the risk of stale or inconsistent consent data reaching your ad platforms or AI agents.
Yes. Regulatory coverage is maintained within the platform, so changes to frameworks like the GDPR, Google Consent Mode, or TCF don’t require manual reconfiguration on your end.
The Privacy Policy Generator, for instance, includes automated updates as part of its design. For ad platform integrations, Consent Mode configurations across Google, Amazon, and Microsoft are kept current.
Yes. Usercentrics configures Google Consent Mode v2 for Google Ads and Analytics, Amazon Consent Signal for Amazon DSP and attribution, and Microsoft UET Consent Mode for Microsoft Advertising and Microsoft Clarity
Meta Signals Gateway handles first-party event routing to Meta. These integrations are designed to keep ad features activated and protect model learning quality when consent rates are high.
Yes, you can start with one product. The platform is designed for incremental adoption. Most organizations begin with Usercentrics Web CMP to establish a consent foundation, then add products, such as sGTM, Meta Signals Gateway, or Preference Manager, as their data strategy matures.
Because all products share the same consent record and script, each addition does not require new vendor onboarding or additional developer work.
Yes. You can get started with Usercentrics Web CMP for free for 14 days, no credit card required. Every additional product deployed during or after the trial draws from the same consent data established during initial setup.