Conversions Client: route offline CRM events through sGTM
July 7, 2026
Sending offline conversions from CRM systems like Salesforce or HubSpot to ad platforms previously required custom server-side code or workarounds. The Usercentrics Conversions Client is a new sGTM client template that receives webhook events from any CRM or business system and routes them through your container — no browser pixel required, no custom code.
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Key capabilities:
Receive HTTP POST events from Salesforce, HubSpot, or any CRM that supports webhooks
Map incoming fields to sGTM's event format using a no-code field mapping table
Route conversions to Meta CAPI, Google Ads, LinkedIn, TikTok, or any tag already in your container
Validate incoming webhooks with a shared-secret header to block fraudulent events
Deploy multiple client instances — one per source — to keep mapping logic and debugging clean
Read the full guide to setting up the Usercentrics Conversions Client.
🔓 Access: download the template file, then in your sGTM workspace go to Templates > Client Templates > New and import it.
⭐️ Availability: available now on all plans.