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  • Updated on Jul 21, 2026
  • Published on Jul 20, 2026
  • 1 minute(s) read
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Conversions Client: route offline CRM events through sGTM

July 7, 2026

Sending offline conversions from CRM systems like Salesforce or HubSpot to ad platforms previously required custom server-side code or workarounds. The Usercentrics Conversions Client is a new sGTM client template that receives webhook events from any CRM or business system and routes them through your container — no browser pixel required, no custom code.

Key capabilities:

  • Receive HTTP POST events from Salesforce, HubSpot, or any CRM that supports webhooks

  • Map incoming fields to sGTM's event format using a no-code field mapping table

  • Route conversions to Meta CAPI, Google Ads, LinkedIn, TikTok, or any tag already in your container

  • Validate incoming webhooks with a shared-secret header to block fraudulent events

  • Deploy multiple client instances — one per source — to keep mapping logic and debugging clean

Read the full guide to setting up the Usercentrics Conversions Client.

🔓 Access: download the template file, then in your sGTM workspace go to Templates > Client Templates > New and import it.

⭐️ Availability: available now on all plans.

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