Zest
Description
Zest is a Poland-based, remote-first performance marketing agency working with e-commerce and B2B brands across Europe. We combine paid media (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), creative production, and analytics/tracking engineering (GA4, server-side Google Tag Manager, Meta Conversions API). Because compliant consent management is a prerequisite for reliable analytics and ad performance, we implement and maintain Cookiebot as the consent layer behind every tracking setup we build — including our own website. We also built and run a free public tool, the Consent Mode Checker, that audits any website’s cookie banner and Consent Mode v2 implementation and generates a recommendations report.
Together, Usercentrics/Cookiebot and Zest give clients a consent-to-conversion pipeline that’s both compliant and measurable: Cookiebot captures valid, auditable consent; Zest configures Consent Mode v2, server-side tagging, and platform APIs (Meta CAPI, GA4) so that every downstream campaign and dashboard reflects real, consented user data — no compliance guesswork, no broken attribution.
Clients come to us when their cookie banner is either non-compliant (missing a real “reject” path, scripts firing before consent) or is silently breaking their marketing data — Google/Meta pixels blocked by ad blockers or consent gating, GA4 and CAPI numbers not reconciling, no audit trail of who consented to what. We implement Cookiebot as the compliance layer, then wire it correctly into Consent Mode v2, server-side GTM, and Meta CAPI so that reporting stays accurate for consenting users while marketing tags respect the visitor’s actual choice. We also offer a free self-serve scan (Consent Mode Checker) that flags these issues before a client even engages us.