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Melanie Baker
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Melanie Baker

Melanie Baker

Melanie Baker is a veteran writer, editor, and columnist who draws from experience at a global list of companies ranging from startups to tech giants. She writes extensively on the intersection of privacy regulation, digital marketing, and tech operations, as well as the value of using innovation to make human connections better.

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The U.S. privacy landscape is shifting. There are now over 20 state privacy laws, federal legislation remains stalled, and private litigation is ramping up. A Consortium of Privacy Regulators has grown to eleven states plus California's privacy agency, coordinating enforcement across borders. They have publicly stated enforcement priorities. For businesses, check-the-box compliance is no longer enough. Here's what you need to know.