AI is redefining how people discover brands, and this will change how companies market themselves. During a recent panel at the Usercentrics Privacy-Led Marketing Summit, experts from Semrush and Havas Market UK discussed what this shift means for organic visibility and how SEO is converging to GEO.

Can marketers scale without sacrificing trust? Navah Hopkins has built her career answering “yes.” She talks to Usercentrics about why consent-driven campaigns strengthen retention, how to focus on the metrics that matter, and how pairing AI with human creativity is the key to unlock success.

Fair design is good ethics and good business, but dark patterns on the web manipulate users into making decisions they otherwise might not. Founder of Fair Patterns Marie Potel-Saville explains how AI can help flag these deceptive designs, support fairer alternatives, and strengthen user agency.

AI is everywhere, from workplace tools to creative platforms. But can it be ethical by design, or are we just scrambling to fix guardrails later? This article explores consent, transparency, and privacy-by-design to understand if AI can really be ethical and human-centric.

Algorithms make our lives easier by personalizing what we are exposed to. They also quietly shape them. How much influence is too much?

The traditional path from computer science degree to a junior developer role has fundamentally changed. AI is reshaping the software engineering landscape. New graduates face decreased hiring opportunities, elevated skill requirements, and an industry where “junior” tasks increasingly fall to AI-assisted workflows.