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USERCENTRICS MAGAZINE

Welcome to the era of Privacy-Led Marketing

Jun 30, 2025
Andy Crestodina explores how AI, privacy, and digital strategy intersect in today’s marketing landscape, offering insights on UX, compliance, and the future of the web
Jun 30, 2025
Explore how Hinto Group blends design, AI, and data systems to create user-centric, privacy-led solutions that drive trust, innovation, and brand growth.
Jun 30, 2025
Adtech vendors encourage advertisers to enhance their cookie-based user identities with data that the users provide themselves such as email addresses. This development requires a thorough balancing of business and privacy.
Axon Enterprise’s Draft One — a generative artificial intelligence product that writes police reports based on audio from officers’ body-worn cameras — seems deliberately designed to avoid audits that could provide any accountability to the public, an EFF investigation has found. Our review of public records from police agencies already using the technology — including…
The moment Axon Enterprise announced a new product, Draft One, that would allow law enforcement officers to use artificial intelligence to automatically generate incident report narratives based on body-worn camera audio, everyone in the police accountability community immediately started asking the same questions. What do AI-generated police reports look like? What kind of paper trail…
Today we celebrate 35 years of EFF bearing the torch for digital rights against the darkness of the world, and I couldn’t be prouder. EFF was founded at a time when governments were hostile toward technology and clueless about how it would shape your life. While threats from state and commercial forces grew alongside the…
For many years, data brokers have existed in the shadows, exploiting gaps in privacy laws to harvest our information—all for their own profit. They sell our precise movements without our knowledge or meaningful consent to a variety of private and state actors, including law enforcement agencies. And they show no sign of stopping. This incentivizes…