The path to better ROI starts with better data — not more data. At the Privacy-Led Marketing Summit 2025, measurement and privacy professionals from Google and MeasureU unpacked how consented data turns trust into measurable performance.

AI is redefining how people discover brands, and this will change how companies market themselves. During a recent panel at the Usercentrics Privacy-Led Marketing Summit, experts from Semrush and Havas Market UK discussed what this shift means for organic visibility and how SEO is converging to GEO.

Kristan Rivers has built his career at the intersection of entertainment and tech. A gamer himself, Rivers noticed that in-game ads were harming the player experience and reducing retention. After founding ad monetization platform AdInMo, he shares how prioritizing user joy and privacy drives significant business growth.

Today’s consumers accept cookies less often while also using AI chatbots more. When you can’t rely on retargeting, you have to find new ways to reach your audience — like crafting messaging that motivates people to actively seek out content that informs, engages, and delights them.

Can one consent management platform rule them all? It’s complicated when your user base has varied language, culture, and accessibility needs. Jens Quentin, of the digital accessibility platform Eye-able, explains how language adaptations and user-centered designs make the baseline for true consent.

The traditional path from computer science degree to a junior developer role has fundamentally changed. AI is reshaping the software engineering landscape. New graduates face decreased hiring opportunities, elevated skill requirements, and an industry where “junior” tasks increasingly fall to AI-assisted workflows.