AI is redefining how people discover brands, and this will change how companies market themselves. During a recent panel at the Usercentrics Privacy-Led Marketing Summit, experts from Semrush and Havas Market UK discussed what this shift means for organic visibility and how SEO is converging to GEO.

Today’s consumers accept cookies less often while also using AI chatbots more. When you can’t rely on retargeting, you have to find new ways to reach your audience — like crafting messaging that motivates people to actively seek out content that informs, engages, and delights them.

Marketing has a trust problem, and 2026 is the deadline to solve it. Privacy laws are tightening, AI is getting smarter, and consumers are finally paying attention. The next phase of growth won’t come from collecting more data, but from collecting it the right way. Find out: Is your stack built for it?

What happens when communities move from a “nice-to-have” to part of a company’s strategy? Even though it may seem counterintuitive, belonging, trust, and business value can coexist. Leaders at Tightknit, Zensai, and Usercentrics share why community is becoming marketing’s most human advantage.