The Datalemon agency demonstrates how Usercentrics Cookiebot solutions can drive better decision-making, stronger privacy practices, and deepen user trust.

We look at the complicated business of trust. Current attitudes, how trust is not a single idea, and how businesses currently measure it. Plus, what trust means in a privacy and data protection context and some ideas about how to look at trust from a strategic business point of view.

Marketers love talking about what they do with customer data, but here’s the question nobody asks, “how did you get that data?”

Privacy management is now a strategic priority, with 73 percent of decisions made at the executive level. A survey of 600 leaders across Europe reveals a shift toward C-suite involvement, varied privacy approaches, and sector-driven digital adaptation. Larger firms favor hybrid models, balancing control with expertise.