The path to better ROI starts with better data — not more data. At the Privacy-Led Marketing Summit 2025, measurement and privacy professionals from Google and MeasureU unpacked how consented data turns trust into measurable performance.

Marketing is in the middle of an identity shift from extracting information to cultivating consent. For Usercentrics CMO Adelina Peltea, Privacy-Led Marketing marks this evolution: a deliberate, human approach where trust becomes the real growth engine.

Marketing has a trust problem, and 2026 is the deadline to solve it. Privacy laws are tightening, AI is getting smarter, and consumers are finally paying attention. The next phase of growth won’t come from collecting more data, but from collecting it the right way. Find out: Is your stack built for it?

Can marketers scale without sacrificing trust? Navah Hopkins has built her career answering “yes.” She talks to Usercentrics about why consent-driven campaigns strengthen retention, how to focus on the metrics that matter, and how pairing AI with human creativity is the key to unlock success.

Beep! Ding! Whoosh! Email is on the rise as a privacy-first performance channel — and when done right, it becomes a very reliable tool in your martech stack. Let’s land you at the top of the inbox, starting with a new approach to list hygiene, behavioral metrics, and user expectations.

What happens when communities move from a “nice-to-have” to part of a company’s strategy? Even though it may seem counterintuitive, belonging, trust, and business value can coexist. Leaders at Tightknit, Zensai, and Usercentrics share why community is becoming marketing’s most human advantage.