Kristan Rivers has built his career at the intersection of entertainment and tech. A gamer himself, Rivers noticed that in-game ads were harming the player experience and reducing retention. After founding ad monetization platform AdInMo, he shares how prioritizing user joy and privacy drives significant business growth.

Marketing is in the middle of an identity shift from extracting information to cultivating consent. For Usercentrics CMO Adelina Peltea, Privacy-Led Marketing marks this evolution: a deliberate, human approach where trust becomes the real growth engine.

Marketing has a trust problem, and 2026 is the deadline to solve it. Privacy laws are tightening, AI is getting smarter, and consumers are finally paying attention. The next phase of growth won’t come from collecting more data, but from collecting it the right way. Find out: Is your stack built for it?

Can marketers scale without sacrificing trust? Navah Hopkins has built her career answering “yes.” She talks to Usercentrics about why consent-driven campaigns strengthen retention, how to focus on the metrics that matter, and how pairing AI with human creativity is the key to unlock success.

Fair design is good ethics and good business, but dark patterns on the web manipulate users into making decisions they otherwise might not. Founder of Fair Patterns Marie Potel-Saville explains how AI can help flag these deceptive designs, support fairer alternatives, and strengthen user agency.

Beep! Ding! Whoosh! Email is on the rise as a privacy-first performance channel — and when done right, it becomes a very reliable tool in your martech stack. Let’s land you at the top of the inbox, starting with a new approach to list hygiene, behavioral metrics, and user expectations.