Duration
60 min
Published
Sep 26, 2024
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Join us as we speak to Rebecca Balebako, privacy and AI consultant, and Ed Kost, founder of CookieInfo, to find out how you can increase trust with your website visitors through optimizing your cookie banner.
Long gone are the days where a cookie banner was just optional. News flash, you have to have one! And there are some best practices you can follow to improve your user experience.
In this episode of CONSENTED, we look at both sides of the banner to understand what users see, what they understand and how they behave. Then translating these insights into actions that businesses can take to improve their users’ experience.
Watch it here Listen on SpotifyWhat you’ll learn
- How to improve your users’ experience with your cookie banner
- What users actually care about with regards to data privacy
- What the difference is between a cookie notice and a cookie banner
Who should watch
- Marketeers looking to optimize user journeys while respecting their data privacy
- Website owners looking to adopt a privacy-led experience for their users
- Businesses who utilize Google Ads and Google Analytics
*the podcast partners are CookieInfo and Rebecca Balebako
