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Webinar series: Consented: Privacy and Trust in SaaS Partnerships

Data Privacy Trends for Marketers to look out for 2024 and beyond

Magazine / Podcast / Data Privacy Trends for Marketers to look out for 2024 and beyond
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powered by Usercentrics Consent Management Platform
Duration
60 min
Published
Jan 25, 2024

Explore the data privacy trends to look out for in 2024: how AI will play a role in the privacy landscape, the effect of the end of third-party cookies on marketers and how to optimize your data strategy with new limitations.

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What you’ll learn

  • An overview of data privacy trends for 2024
  • Online marketing trends for 2024
  • End of third-party data: what’s next in the cookieless world?
  • The role of partnerships in navigating privacy landscape changes

Who should watch

This webinar can benefit any organization that collects and manages user data for business purposes. The key takeaways are particularly relevant for:

  • Digital marketers looking to optimize data visibility and improve data-driven marketing performance.
  • Companies that collect user data for marketing purposes via websites.
  • Companies that need to comply with local privacy laws and are looking for professional tools and strategies to achieve compliance.
  • Website owners who want to use various cookies and avoid potentially hefty fines for non-compliant use.
  • Companies looking to boost customer experiences by making data-driven decisions from first-party data.
ABOUT THE SERIES

Consented: Privacy and Trust in SaaS Partnerships

Consented: Privacy and Trust in SaaS Partnerships is a captivating webinar podcast series hosted by Usercentrics, industry leader in consent and preference management solutions. In this thought-provoking series, Usercentrics brings together expert guest speakers from various SaaS, legal, and digital agencies to delve into the pressing issues surrounding user privacy and the consent economy.

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¹the webinar partners are Dorik.ro and matelso GmbH