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Data protection authorities are increasing enforcement, particularly in markets, like apps, where data privacy compliance has been lax. Learn about the biggest privacy issues for app, game, and web publishers and how to mitigate risks and combat data breaches.

Global privacy laws like the GDPR impact US marketers with extraterritoriality requirements, varying user rights, and data handling obligations. Penalties for noncompliance can be steep. We look at important international privacy laws, what companies need to do to stay compliant, and the tools that help build trust with audiences.

An increasing number of consumers are experiencing security incidents online and are taking steps to protect their personal data. Companies that prioritize transparency, security, and privacy are building customer loyalty and a competitive edge, along with the peace of mind of privacy compliance.

Personal data is used in many industries, but some process more sensitive information, or very high volumes of it. These companies can have greater risks for privacy noncompliance and potential damage to brand reputation. We look at several of these industries, their risks, and how to mitigate them.

Businesses use web tracking to collect user data: to fulfill orders, improve website usability, optimize marketing campaigns, and more. Data privacy laws place requirements on how personal data can be collected and used. Get the details on web tracking, consent management, and privacy compliance.

What does being “privacy-conscious” mean to US consumers? And what demands does that place on companies? We look at the state of data privacy in the US, what consumers want, what the law requires, and how companies deliver to both and thrive with Privacy-Led Marketing.

The US has a patchwork of laws governing data privacy at the federal, state, and industry levels. Valid user consent is a key requirement for data privacy compliance and Privacy-Led Marketing. Learn about consent management and how to do it right to build trust and catalyze growth.

Marketers face new attribution challenges, with concerns about reporting accuracy. Aggregate identifiers in Google Analytics are privacy-centric and support accurate campaign tracking and performance insights. Learn more about Google’s attribution identifiers and how they support Privacy-Led Marketing.

Each state-level data privacy law in the United States has its own effective date and compliance thresholds involving operational data processing and/or revenue. We’ve assembled this information for all current US state-level data privacy laws to support data privacy compliance across the US.