Latest Issue
Cultural intelligence at scale
Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.
Welcome to the era of Privacy-Led Marketing
Read now All issues
Most Popular
TV show
Are you measuring what actually matters? | The Privacy-Led Marketing Show
•
10 months ago
Get expert insights on Privacy-Led Marketing
The responsibilities of a marketer are changing in the era of data privacy, but Usercentrics Magazine has your back ✅ Sign up for our editorial newsletter and learn how you can navigate the shift.
You’ll get fresh perspectives on how to collect, measure, and activate data in a way that builds trust with consumers right in your inbox — sent 1-2x monthly.
Newsreel
Just days after a damning WIRED report exposed that Meta had quietly embedded facial recognition technology (FRT) code into millions of phones, the tech giant has quietly acquiesced in demands to reverse course. Last week, researchers identified code in Meta AI, a companion app for its line of smart glasses, that could convert images of…
Several U.S. states are pushing to ban young people from social media entirely. This marks the latest wave of censorship bills masquerading as “children’s online safety” measures, with states like Massachusetts, Idaho, Minnesota, North Carolina, South Carolina, Illinois, and EFF’s home state of California leading the charge. Just a few years ago, lawmakers supporting age-gating…
On a warm June evening in San Francisco, attorneys and other legally-minded friends of EFF gathered for our 18th Annual Cyberlaw Trivia Night, an annual test of tech-related legal knowledge, and the ability to remember some deeply obscure facts under pressure. Returning Quizmaster Kurt Opsahl once again guided competitors through six rounds of trivia covering…
The internet is an essential resource for young people and adults to access information, explore community, and find themselves—both inside countries and across continents. Yet governments around the world continue to introduce and implement legislation requiring all online users to verify their ages before accessing the digital space. In some cases, politicians are going further,…