Marketing with the machine

Learn how to compliantly obtain and manage consent in Server-side GTM. Future-proof your marketing by only firing tags in your Google services once you’ve obtained valid user consent. Check out this useful “how to” article to boost your Privacy-Led Marketing.

Sometimes, “free” really comes at a cost. Instead of cash, players trade their personal data, and that information powers everything from targeted ads to the design of the game itself. With this model, you can grow fast, but you might also burn through user trust just as quickly.

Transparency builds trust. It’s also a requirement of data privacy laws — so it’s important for companies to get right. But consumer backlash over terms of service updates and perceived privacy violations remains common. We look at what transparency really means to your customers, why it’s not a one-time achievement, and how Privacy-Led Marketing can help.

Do marketers really face a binary choice between AI-powered marketing and human values? Are The Machines incapable of exhibiting, mimicking, or, more importantly, convincing us they are human? Science fiction has a rich history with stories that warn about poorly deployed AI. What lessons do those stories have for brands today?

Marketing automation promises efficiency and scale, but when businesses over-automate, they risk losing the human connection that builds lasting customer relationships. We explore how to harness automation’s power while preserving the authentic touch that makes your brand memorable.

As artificial intelligence reshapes marketing strategies, businesses face unprecedented ethical challenges that demand careful consideration. Here is how marketers can harness AI’s power while maintaining ethical standards and consumer trust.

Not that long ago, algorithms seemed novel, even wondrous. Like they could read our minds and deliver exactly what we wanted. But times have changed, and too often they now feel like overlords, prescribing what we should read, watch, buy, and even who we should date. Russ Wilson looks at where algorithms came from, what they’ve become, and what might be next.

Automation promised us more time. Instead, it delivered tighter deadlines, longer hours, and unrealistic expectations. This article unpacks how we got here, and what it would take to break the cycle and reclaim time on our own terms.

What if consent was your best conversion tool? This Q&A will show you how marketers can shift from short-term tactics to long-term trust, and how brands are turning privacy, clarity, and care into competitive advantages using a conscious marketing approach.

In this interview, Dr. Christiane Lesmeister unpacks the evolving role of corporate communications in a media landscape that is constantly changing. From strategic storytelling to navigating AI and data, she explains how marketers can move forward with clarity, empathy, and purpose.

AI has accelerated a shift in digital trust. Consumers are more aware of how their data is used and more willing to walk away when expectations aren’t met. This article explores key insights from the 2025 report and why trust has become the new currency of brand growth.

Fluctuating surge and dynamic pricing aren’t new. But AI-driving technology is enabling personalization of pricing to a degree that consumers don’t understand, haven’t consented to, and that is potentially predatory. Here’s how it works, what the risks are, and what can be done about it.

Privacy is the 9th P of marketing. The latest and largest evolution that’s fundamentally changing brand strategy, consumer relationships, and more. We look at how brands need to meet legal requirements, address customer demands, and rethink measurement to thrive in this new, more sustainable, trust-based landscape.

Marketing used to be about extracting more data. But today’s consumers want transparency, control, and meaning in exchange for their personal data. This article explores how brands can use data not to extract value, but to connect with what people actually care about.

As AI agents grow more autonomous, legal and ethical questions arise: Can they consent on behalf of users? What happens when businesses rely on that consent? We spoke with Will Newmark, Senior Legal Counsel at Usercentrics, about the gray areas marketers must navigate.