What is privacy? Rights, needs, and strategic choices
Privacy shapes how we’re seen, how we trust, and how we grow. In an era of algorithmic noise and eroding trust, this article reimagines privacy as a human need — and a powerful strategy for marketers ready to build with care.
Digital technology and privacy regulation
Privacy in the digital age is shaped by the technology we use daily. From the internet’s beginning to AI-driven platforms, digital architecture often governs privacy more than legislation. This article explores key regulatory milestones and the future of privacy in a tech-driven world.
The origins of privacy in Europe
Privacy in Europe has deep historical roots, shaped by philosophy, law, and societal change. Once a privilege, it is now a fundamental right—but this wasn’t always the case. From ancient times to GDPR and the digital age, explore how privacy evolved and why it remains a crucial issue in today’s world.
The Cookie Banner is the New Homepage
The web is the backbone of the digital economy, evolving from static pages to dynamic ecosystems of commerce, media, and interaction. As data privacy reshapes online experiences, brands must adapt. The cookie banner, once a compliance tool, now defines trust and engagement. The future belongs to those who embrace this shift.
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Privacy-Led Marketing
The new era of Privacy-Led Marketing in the US
The US is undergoing a major shift toward privacy-led marketing, driven by data breaches, evolving consumer expectations, and stricter regulations. Businesses must balance personalization with transparency, leveraging privacy-focused technologies and ethical data practices.
Privacy-Led Marketing
The origins of privacy in Europe
Privacy in Europe has deep historical roots, shaped by philosophy, law, and societal change. Once a privilege, it is now a fundamental right—but this wasn’t always the case. From ancient times to GDPR and the digital age, explore how privacy evolved and why it remains a crucial issue in today’s world.
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Data privacy
From compliance to strategy: How European businesses are transforming privacy management
Data privacy
Small business, big trust: Leveraging privacy to gain a competitive edge
In terms of digital privacy, small businesses have an unexpected edge. While large enterprises struggle with complex data systems, our European survey reveals that 35% of businesses fear loss of customer trust more than regulatory fines. This presents a remarkable opportunity to transform privacy practices into a competitive advantage.
Privacy-Led Marketing
After attention: Trust in the age of digital abundance
From the first AI algorithm to today’s social feeds, our digital world has transformed attention into an abundant yet devalued resource. As content floods every platform, trust has become the internet’s most valuable asset. This article explores how Privacy-Led Marketing is powering the shift from attention-driven metrics to the new trust economy.
Data privacy
Data Privacy Heroes: 8 Individuals Who Changed How We Think About Online Privacy
Online privacy wouldn’t be the same without these visionaries. From encryption to legal frameworks, these eight trailblazers have shaped how we protect our data in the digital age. Discover their lasting impact and the lessons we can learn from their work in safeguarding our online world.
Newsreel
A Senate bill re-introduced this week threatens security and free speech on the internet. EFF urges Congress to reject the STOP CSAM Act of 2025 (S. 1829), which would undermine services offering end-to-end encryption and force internet companies to take down lawful user content. TAKE ACTION Tell Congress Not to Outlaw Encrypted Apps As…
California lawmakers are continuing to promote a bill that will reinforce the power of giant AI companies by burying small AI companies and non-commercial developers in red tape, copyright demands and potentially, lawsuits. After several amendments, the bill hasn’t improved much, and in some ways has actually gotten worse. If A.B. 412 is passed, it…
Once upon a time we were promised flying cars and jetpacks. Yet we’ve arrived at a more complicated timeline where rights advocates can find themselves defending our hard-earned freedoms more often than shooting for the moon. In tough times, it’s important to remember that your vision for the future can be just as valuable as…
The Markup revealed in its reporting last month that New York City’s Administration for Children’s Services (ACS) has been quietly deploying an algorithmic tool to categorize families as “high risk”. Using a grab-bag of factors like neighborhood and mother’s age, this AI tool can put families under intensified scrutiny without proper justification and oversight. ACS…