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Privacy-Led Marketing
The new era of Privacy-Led Marketing in the US
The US is undergoing a major shift toward privacy-led marketing, driven by data breaches, evolving consumer expectations, and stricter regulations. Businesses must balance personalization with transparency, leveraging privacy-focused technologies and ethical data practices.

Privacy-Led Marketing
The origins of privacy in Europe
Privacy in Europe has deep historical roots, shaped by philosophy, law, and societal change. Once a privilege, it is now a fundamental right—but this wasn’t always the case. From ancient times to GDPR and the digital age, explore how privacy evolved and why it remains a crucial issue in today’s world.
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Data privacy
From compliance to strategy: How European businesses are transforming privacy management

Data privacy
Small business, big trust: Leveraging privacy to gain a competitive edge
In terms of digital privacy, small businesses have an unexpected edge. While large enterprises struggle with complex data systems, our European survey reveals that 35% of businesses fear loss of customer trust more than regulatory fines. This presents a remarkable opportunity to transform privacy practices into a competitive advantage.

Privacy-Led Marketing
After attention: Trust in the age of digital abundance
From the first AI algorithm to today’s social feeds, our digital world has transformed attention into an abundant yet devalued resource. As content floods every platform, trust has become the internet’s most valuable asset. This article explores how Privacy-Led Marketing is powering the shift from attention-driven metrics to the new trust economy.

Data privacy
Data Privacy Heroes: 8 Individuals Who Changed How We Think About Online Privacy
Online privacy wouldn’t be the same without these visionaries. From encryption to legal frameworks, these eight trailblazers have shaped how we protect our data in the digital age. Discover their lasting impact and the lessons we can learn from their work in safeguarding our online world.
Newsreel
Today, the Senate Judiciary Committee is holding a hearing titled “Defending Against Drones: Setting Safeguards for Counter Unmanned Aircraft Systems Authorities.” While the government has a legitimate interest in monitoring and mitigating drone threats, it is critical that those powers are narrowly tailored. Robust checks and oversight mechanisms must exist to prevent misuse and to…
After multiple delays of the REAL ID Act of 2005 and its updated counterpart, the REAL ID Modernization Act, in the United States, the May 7th deadline of REAL ID enforcement has finally arrived. Does this move our security forward in the skies? The last 20 years says we got along fine without it. There…
Lawmakers and regulators around the world have been prolific with passing legislation restricting freedom of expression and privacy for LGBTQ+ individuals and fueling offline intolerance. Online platforms are also complicit in this pervasive ecosystem by censoring pro-LGBTQ+ speech, forcing LGBTQ+ individuals to self-censor or turn to VPNs to avoid being profiled, harassed, doxxed, or criminally…
This week, the U.S. House Ways and Means Committee moved forward with a proposal that would allow the Secretary of the Treasury to strip any U.S. nonprofit of its tax-exempt status by unilaterally determining the organization is a “Terrorist Supporting Organization.” This proposal, which places nearly unlimited discretion in the hands of the executive branch…