USERCENTRICS FOR TRANSACTIONAL ECOMMERCE/D2C BRANDS

BETTER DATA AND ADS PERFORMANCE — POWERED BY CONSENT

Seamless shopping needs high-quality first-party data. Without clear consent, personalization and performance stall. Usercentrics helps you collect consent transparently, activate data sustainably, and build trust.

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The privacy challenges holding back your performance

Data loss and unreliable insights: Brands lose critical first-party data when users don’t give consent, and even when they do, client-side limitations often lead to incomplete or unreliable event signals. The result: weaker personalization, less effective targeting, and higher costs to maintain performance.
Weaker retargeting and acquisition: Without clear consent, retargeting pools shrink, acquisition costs rise, and performance channels lose efficiency — a problem compounded by constant changes across browsers and ad tech platforms.
Global compliance complexity and risk: Selling globally requires keeping pace with ever-evolving privacy laws and platform requirements. This increases operational complexity and exposes the business to financial, organizational, and reputational risk if consent isn’t collected, signaled, and stored correctly.
Consent UX gaps lose money: Businesses lose revenue when consent gaps break tracking, disrupt session recovery, and increase cart abandonment. Without reliable, compliant data signals, personalization falters and performance marketing struggles to scale profitably.

Turn privacy challenges into performance opportunities

Usercentrics helps you build trust, collect and activate high-quality consented data, and strengthen your marketing performance.

Recover high-quality data and improve measurement

Collect compliant consent at scale: Capture clear, granular, and audit-ready consent across web and apps to power compliant first-party data for personalization, segmentation, and retention.
Govern data with permissions: Apply Usercentrics CMP consent signals to control how data is collected, shared, and activated across your stack.
Stabilize measurement with server-side tracking: Reduce client-side dependencies to improve event reliability, accuracy, and page performance.
Improve performance outcomes: Industry case studies show gains up to 30% more conversions, 46% more conversions captured, 57% lower CPA, and faster page loads.

Strengthen retargeting and acquisition: Use reliable consent signals to expand addressable audiences and improve acquisition efficiency.
Powered by Usercentrics CMP: Seamlessly support consent requirements across Google, Microsoft, and Amazon advertising ecosystems.
Optimize ad platforms with trusted signals: Pass valid permissions to Google Ads, GA4, and other ad tech partners for better bidding, audience creation, and attribution.
Improve CAC at scale: Lower Customer Acquisition Cost (CAC) and enable more efficient spend for sustainable performance with consented, activation-ready data.

Simplify global privacy compliance

Simplify multi-regulation compliance: Manage GDPR, CCPA/CPRA, and other evolving regional requirements from a single, scalable setup.
Powerful automation reduces overhead: Automatically detect and block cookies, trackers, and other technologies in use across your digital properties.
Stay aligned as laws evolve: Keep consent practices up to date as privacy regulations, technology in use, and platform requirements change.
Reduce manual upkeep: Pair Usercentrics CMP with the Privacy Policy Generator for peace of mind. Lower resource demands while maintaining region-specific compliance.

Design frictionless consent journeys: Clear, user-friendly consent flows across web and apps reduce drop-offs, maintain session continuity, and lift opt-in rates.
Maintain trust with persistent preference control: Users gain transparent, ongoing preference control, minimizing consent prompts and browsing and checkout disruptions.
Stabilize tracking with permission-based data: Pass consent signals to server-side tracking. Produce more consistent, compliant event data as environments change.
Recover performance and revenue: Close consent UX gaps to restore reliable measurement, reduce cart abandonment, and improve personalization at scale.

Discover our full suite of solutions

Usercentrics Web CMP

Stay up to date with regulatory changes. Collect consented user data. Unlock new marketing opportunities with our Google-certified consent management platform.

Server-Side Tagging Solution

Improve campaign performance and reduce costs with an easy-to-use, integrated Server-Side Tagging and consent management solution. Make the move to a first-party system to gain control of your tracking.

Usercentrics Preference Manager

Collect consent, preferences, and permissions for users’ zero- and first-party data in one Preference Management Platform while maintaining the highest privacy compliance standards.

Alix Courdier

Head of Marketing Tech

Cookie compliance is crucial for ensuring data privacy and building trust with consumers. We chose Usercentrics CMP for its ability to provide harmonized compliance and marketing. We use it to manage user consent across various domains and over a dozen apps. The Google Consent Mode integration is also really useful. Since implementing the Usercentrics CMP, the company has experienced better compliance with data privacy regulations, improved user trust, and enhanced marketing capabilities.