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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Google has sophisticated tools that enable companies to obtain high quality data and evolve marketing strategies. Become privacy-compliant, meet Google’s requirements, and scale. The company’s phase out of third-party cookies will have a big impact, but smart companies are planning for the future.
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Under data privacy laws, you need to clearly communicate with data subjects about the data you’re processing and why, who the data is shared with, and what the individual’s data privacy rights are. Learn how to create and maintain a legally compliant and user-friendly privacy policy or notice.
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Learn everything you need to know in this guide to IT compliance. We’ll cover key practices and standards, and how tools like those from Usercentrics can help you manage IT compliance efficiently.
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Google’s Privacy Sandbox is redefining online privacy, shaping a future where user data is protected. Explore how this initiative is revolutionizing digital advertising and safeguarding your online experience.
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Third-party cookies have been a major source of user data that companies need for marketing operations. That’s changing, driven in part by changes from companies like Google. Learn how companies can use Privacy-Led Marketing with consent. Improve performance with consent and get the data you need.
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While Google may not yet have completed plans to phase out third-party cookies in Chrome, the end will still happen. Other browsers already made this change several years ago. We look at what third-party cookies are used for in marketing, why there are issues, what will replace them, and more.
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A data subject access request (DSAR) is a request from any member of the public to exercise their data privacy rights as granted by regulations, like seeing a copy of their personal data that’s been collected by a company. Here’s everything you need to know.
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Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.
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