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What is a Data Protection Impact Assessment (DPIA) and do you need them for U.S. data privacy compliance?

The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.

What is a privacy notice and why do you need one?

Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.

Understanding the cookie popup

Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.

Essential guide to data minimization for U.S. privacy compliance

By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.

What Is Mobile App Consent? 5 Tips for Obtaining App Consent

User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.

Understanding the IAB Transparency and Consent Framework (TCF) v2.2 in 15 minutes (or less!)

Discover the key to monetization in a changing digital landscape with our guide to the IAB Transparency and Consent Framework (IAB TCF). As privacy regulations shape the industry, learn how to navigate data protection and unlock the power of digital consent.

Tailoring Asian businesses’ marketing strategies for European privacy compliance and success

Both Asia and Europe are large geographies with significant audience and business opportunities. However, there are particular business challenges, and data privacy regulation is an especially important consideration for Asian companies looking to establish a foothold in European markets.

Mastering conversion modeling: Tracking user data in a cookie-free era

Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.

Everything you need to know about data anonymization

Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.

Server-Side Tagging: what it is and how it will impact the future of consent and data

Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data for marketing operations. More sophisticated solutions are here. Usercentrics looks at server-side tagging, a privacy-focused alternative to third-party cookies.

What is a sovereign cloud why is it important for your data protection strategy?

Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).

Why you need a cookie banner

When a user visits a website for the first time, a cookie banner will appear, informing the user about the processing of personal data.

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