Tom Wilkinson is a technical Growth Marketing specialist with a focus on paid acquisition, growth and Product-Led Growth strategy, and marketing analytics and attribution. His 25-year career has spanned startups, scaleups, enterprise, and NGOs in key global markets, including the UK, Spain, Australia, and Southeast Asia.

He has been a pivotal figure in the evolution of SEO, SEM, Marketing Analytics, and paid social domains, even trying his hand at entrepreneurship with an e-learning startup and an NGO. For the last decade his focus has predominantly been on SaaS businesses, bridging Marketing, Product, and Data to catalyze growth.