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What does being “privacy-conscious” mean to US consumers? And what demands does that place on companies? We look at the state of data privacy in the US, what consumers want, what the law requires, and how companies deliver to both and thrive with Privacy-Led Marketing.

The US has a patchwork of laws governing data privacy at the federal, state, and industry levels. Valid user consent is a key requirement for data privacy compliance and Privacy-Led Marketing. Learn about consent management and how to do it right to build trust and catalyze growth.

Marketers face new attribution challenges, with concerns about reporting accuracy. Aggregate identifiers in Google Analytics are privacy-centric and support accurate campaign tracking and performance insights. Learn more about Google’s attribution identifiers and how they support Privacy-Led Marketing.

Each state-level data privacy law in the United States has its own effective date and compliance thresholds involving operational data processing and/or revenue. We’ve assembled this information for all current US state-level data privacy laws to support data privacy compliance across the US.

If you’re a US-based company operating online and have customers from the European Union (EU) or European Economic Area (EEA), you likely have GDPR compliance requirements. We look at extraterritorial scope, consent requirements, and more for US companies and the GDPR.

Consumers are demanding greater control over their personal data, but also want personalized experiences. Privacy-Led Marketing enables companies to address regulatory challenges and position themselves as leaders in a privacy-first future.

Global Privacy Control is an initiative to give users control over their personal data online and standardize consent preference signaling. It offers a universal opt-out signal and automation for privacy preferences. We look at how it works and how Usercentrics supports GPC signaling and your privacy compliance.

Companies need to meet the requirements of an increasing number of privacy regulations, tech platform policies, and customer expectations. Privacy compliance enables you to avoid fines, build trust with your customers for higher long-term engagement, and stay focused on growing your business.