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What is a Data Protection Impact Assessment (DPIA) and do you need them for U.S. data privacy compliance?

The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.

What is a privacy notice and why do you need one?

Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.

Understanding the cookie popup

Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.

Essential guide to data minimization for U.S. privacy compliance

By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.

Mastering conversion modeling: Tracking user data in a cookie-free era

Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.

Everything you need to know about data anonymization

Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.

Server-Side Tagging: what it is and how it will impact the future of consent and data

Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data for marketing operations. More sophisticated solutions are here. Usercentrics looks at server-side tagging, a privacy-focused alternative to third-party cookies.

What is a sovereign cloud why is it important for your data protection strategy?

Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).

Why you need a cookie banner

When a user visits a website for the first time, a cookie banner will appear, informing the user about the processing of personal data.

California Privacy Rights Act (CPRA) enforcement is starting: what you need to know

The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).

Implementing consent for Google ads personalization: A comprehensive guide to the Google Ads compliance alert

Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.

CMP is a must for app and game publishers. Which one is right for you?

Reveal the showdown of the CMP: Google vs. Usercentrics. Dive into a comprehensive comparison of features and benefits to make an informed choice for your app’s privacy needs.

India Digital Personal Data Protection Act (DPDP Act): An Overview

The India Digital Personal Data Protection Act (DPDP Act or DPDPA) was passed and came into effect in August 2023. It bears similarities to the European Union’s General Data Protection Regulation (GDPR) in scope, though there are some concerns about gaps and volume of exemptions.

Google Ads, GA4 and consent management

Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced consent management efforts from the company and third parties that rely on its products and services, like Google Ads and Google Analytics 4.

The ePrivacy Directive, ePrivacy Regulation and GDPR: what do they mean for your business?

The ePrivacy Directive, ePrivacy Regulation and General Data Protection Regulation (GDPR) all impact data privacy for European Union users and entities doing business with them. But what are they, and how do they affect you? We give you an overview of ePrivacy, cookies and data protection in the EU.

Understanding the differences between GDPR and FADP

Switzerland is not part of the EU, so GDPR compliance is not required there. The country does have the Federal Act on Data Protection (FADP). Also, many companies do business in the EU and Switzerland, so it’s important to understand data privacy requirements and differences between the two laws.

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