Usercentrics blog

We explore what a cookieless future could be like and why advertising without cookies isn’t the end of advertising.

From January 1st, 2023, the CPRA modifies and expands the CCPA, evolves consumers’ rights, and creates a watchdog agency.

The adoption of consumer privacy laws is gaining traction in the United States. Many American companies must address their responsibilities regarding consumers’ data privacy and security at home. Both with data they’ve already collected, and data they want to collect and monetize in the future.

We explain what Joint Controllership is, its advantages and obligations, and what it means for companies.

Besides the table partitioning to improve performance and costs in BigQuery, there is also another technique available called clustering.

Tracking Cookies and the GDPR: Why not all cookies are the chocolate chip kind? What are tracking cookies and what are they used for? Read more.

With a few easy steps, you can add the Usercentrics script to your Hubspot website and start collecting user consent from your website visitors. The Usercentrics Hubspot implementation allows you to harmonize your marketing and data strategy with legal requirements on your Hubspot website through Usercentrics customizable and easy to set up Consent Management Platform.

Building any amount of trust takes time, and for digital companies this is no different. When it comes to data protection, digital platforms have yet to build a reputation of being at the forefront of data privacy. But this is where dedicated Consent Management tools can help. Studies show a worrying trend for companies: with hundreds of options on innumerable websites, consumers are leveraging their purchasing power by taking their money where they can trust that their data is in good hands. So how can you make sure consumers come back to yours?

Third-party browser cookies are facing extinction. Google will be phasing them out over the coming months, which has significant implications for entire industries, like global publishing and advertising, and at a more granular level, for individuals online.

This is an implementation guide for those who have the Usercentrics CMP script tag and an Adobe Launch Cloud account already implemented on their website, and would like to connect everything in Adobe Launch with the Usercentrics CMP, so services only fire with consent. After using this guide, the result will be Adobe Launch triggering events only after consent is given, or stops events from triggering if consent is denied.