Usercentrics blog
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Curated articles
Aug 4, 2024
What is a Data Protection Impact Assessment (DPIA) and do you need them for U.S. data privacy compliance?
The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.
Aug 6, 2024
What is a privacy notice and why do you need one?
Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.
Aug 6, 2024
Understanding the cookie popup
Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.
Jul 30, 2024
Essential guide to data minimization for U.S. privacy compliance
By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.
Dec 28, 2023
Mobile app monetization: Google AdMob in the mobile advertising market
Mobile app developer seeking to boost your app’s revenue? Discover the potential of Admob for app monetization, including how to ensure data protection compliance. Tighten your coding gloves and let’s get started!
Dec 28, 2023
Review of 2023 in data privacy around the world
2023 definitely saw the acceleration of data privacy: in regulations, in consumer expectations, and in business’ operational changes and requirements in the tech industry. Let’s have a look at some of the key developments in data privacy around the world and how their effects will continue in 2024.
Dec 18, 2023
Understanding Google’s Additional Consent: A guide for publishers
As a publisher, you’re likely already aware of consent management’s crucial role in the digital marketplace. Enhancing the user experience through transparency and providing control reinforces customer loyalty while enabling higher engagement and conversion rates.
Dec 12, 2023
The Digital Markets Act (DMA): Rules and revelations for travel companies
Travel companies rely on user data to create personalized experiences for customers. But with the Digital Markets Act on the horizon, how will data-driven travel evolve? We explore the impact of the DMA on the travel industry and what travel businesses can do to get ready for it.
Dec 4, 2023
Usercentrics supports the latest version of Google Consent Mode
Find out how to implement Google Consent Mode with the Usercentrics Consent Management Platform (CMP) solution in just two steps.
Nov 29, 2023
Usercentrics CMP supports Google Consent Mode V2
As Google Consent Mode-certified Consent Management Platforms (CMP) partner, we’re proud to share that Usercentrics CMP supports Google Consent Mode V2 signaling to ensure our customers using Google products experience a seamless integration with our standard CMP implementation.
Nov 29, 2023
What is a Google-certified consent management platform and why do you need one?
Understanding Google CMP requirements in the context of the TCF v2.2 is crucial for businesses in the digital advertising space. We explore how to select a Google-certified CMP partner to navigate advertising compliance in the EU, EEA and UK and integrate with Google’s advertising services.
Nov 16, 2023
The Digital Markets Act (DMA) for global brands: enhancing enterprise growth and success
The Digital Markets Act introduces new rules that could cause waves in the digital business operations of global enterprise brands. From data portability to user consent, how does this European regulation affect the way your global enterprise operates? Find out.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
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Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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