Usercentrics blog

Personal data is used in many industries, but some process more sensitive information, or very high volumes of it. These companies can have greater risks for privacy noncompliance and potential damage to brand reputation. We look at several of these industries, their risks, and how to mitigate them.

Businesses use web tracking to collect user data: to fulfill orders, improve website usability, optimize marketing campaigns, and more. Data privacy laws place requirements on how personal data can be collected and used. Get the details on web tracking, consent management, and privacy compliance.

What does being “privacy-conscious” mean to US consumers? And what demands does that place on companies? We look at the state of data privacy in the US, what consumers want, what the law requires, and how companies deliver to both and thrive with Privacy-Led Marketing.

The US has a patchwork of laws governing data privacy at the federal, state, and industry levels. Valid user consent is a key requirement for data privacy compliance and Privacy-Led Marketing. Learn about consent management and how to do it right to build trust and catalyze growth.

Marketers face new attribution challenges, with concerns about reporting accuracy. Aggregate identifiers in Google Analytics are privacy-centric and support accurate campaign tracking and performance insights. Learn more about Google’s attribution identifiers and how they support Privacy-Led Marketing.

Each state-level data privacy law in the United States has its own effective date and compliance thresholds involving operational data processing and/or revenue. We’ve assembled this information for all current U.S. state-level data privacy laws to support data privacy compliance across the U.S.

If you’re a US-based company operating online and have customers from the European Union (EU) or European Economic Area (EEA), you likely have GDPR compliance requirements. We look at extraterritorial scope, consent requirements, and more for US companies and the GDPR.

Consumers are demanding greater control over their personal data, but also want personalized experiences. Privacy-Led Marketing enables companies to address regulatory challenges and position themselves as leaders in a privacy-first future.