
Eike Paulat

Eike Paulat
Director of Product
Eike Paulat’s track record as an experienced product leader has been focused on driving vision, strategy, and roadmaps, particularly in early-stage companies. Entrepreneurship and innovating on behalf of the customer are strong components of how he builds products that deliver exceptional value.
Currently shaping the privacy tech market, Eike is a key liaison for Google service integrations and privacy developments, and leads Usercentrics’ Google Consent Management Platform (CMP) Partnership. He combines technical expertise and strategic insight with a customer-first mindset and collaborative drive when working with internal teams, tech partners, and customers.
Articles
Article

Mar 25, 2025
8 top Consent Management Platforms (CMPs) compared
Companies need to meet the requirements of an increasing number of privacy regulations, tech platform policies, and customer expectations. Privacy compliance enables you to avoid fines, build trust with your customers for higher long-term engagement, and stay focused on growing your business.
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Press
Feb 7, 2025
Usercentrics response to the new German consent management regulatory ordinance
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Article

Feb 4, 2025
How to create a small business website with Wix
Small businesses have a lot to do. But a professional and engaging website is a critical tool for telling the world about what you do and growing your audience. We explain how to build a beautiful, professional, and privacy-compliant website with Wix.
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Article

Jan 22, 2025
Microsoft UET consent mode: Privacy for Microsoft Ads
Find out how Microsoft UET with Consent Mode and Usercentrics Web CMP work together to support data privacy and optimize advertising strategies. Learn how businesses can align with privacy regulations while maintaining impactful campaigns and building trust with their audiences.
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Article

Dec 20, 2024
What is Audience Unlocker: obtain consent and more data for targeted advertising
Audience Unlocker enables you to centralize consent management for Google services, helping you to maintain privacy compliance while maximizing your retargeting strategies with consented first-party data.
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Article

Nov 22, 2024
How to set up a Squarespace cookie banner for your website
Protect your ad strategy, maintain privacy compliance, and protect your visitors' privacy with a cookie banner on your Squarespace website. Easily manage consent, build trust with your audience, and demonstrate your commitment to Privacy-Led Marketing practices in just a few easy steps.
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Article

Nov 18, 2024
How to set up a Shopify cookie banner for your website
Adding a cookie banner to your Shopify website helps you meet the requirements of ad platforms and global privacy requirements, and gives users control. We’ll show you the steps to set up and customize your cookie banner, to deliver transparency and a privacy-first approach for your visitors.
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Article

Nov 15, 2024
How to set up a cookie banner for your Wix website
Protect your visitors' privacy, protect your ad strategy, and stay compliant with a cookie banner on your Wix website. Easily manage consent, build trust with your audience, and demonstrate your commitment to Privacy-Led Marketing practices in just a few clicks with the Usercentrics for Wix app.
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Article

Nov 8, 2024
5 WordPress cookie consent plugins for the GDPR, CCPA, and more
Looking for the best WordPress cookie plugin for your website? We’ve compared the top 5 cookie consent plugins to help you comply with global cookie laws.
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Article

Oct 30, 2024
How to add a cookie banner to your HubSpot website
Adding a cookie banner to your HubSpot website helps you meet global privacy requirements and provide users with control over their data. In this guide, we’ll walk you through the steps to set up and customize a cookie banner, promoting transparency and a privacy-first approach for your visitors.
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Article

Oct 30, 2024
How to integrate a consent management platform (CMP) with WordPress
Integrating the Usercentrics Cookiebot CMP into your WordPress site can help you achieve compliance with data privacy laws, including the GDPR and CCPA. This guide walks you through setup, banner customization, and consent rate optimization – so you can protect your business and enhance user trust.
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Article

Sep 2, 2024
Usercentrics CMPs certified by Google as a Gold Tier CMP Partner
Usercentrics CMPs have earned Google’s Gold Tier certification for CMP Partners. In addition to meeting Google’s stringent standards for CMP Partner certification, Usercentrics has also met additional high standards of quality, reliability, and user-friendliness.
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Article

Aug 15, 2024
The Best CCPA Compliance Tools for 2025: Our Top Picks
Achieving and maintaining CCPA compliance shouldn’t take resources away from your core business. Find out which tool can help you meet your privacy compliance requirements.
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Article

Aug 14, 2024
The 6 Best Compliance Management Software and Tools to Simplify Your Compliance Process
Keeping up with new compliance standards and privacy regulations can be challenging, especially when you’re working to grow your core business or don’t have the resources for a dedicated legal team. Use one of these tools to help streamline compliance management.
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Article
Aug 13, 2024
Usercentrics Preference Manager integrations: benefits and Mailchimp via Zapier example
As data privacy regulations expand, integrating marketing tools with preference management is critical. But what added value do preference management platforms like Usercentrics Preference Manager have to offer marketers, and how complex are these integrations?
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Article

Jul 18, 2024
6 Best CookieYes Alternatives for Consent Management in 2025: A Comparison
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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Article
Jul 17, 2024
Top 8 Cookie Tracking Software of 2025: Ranked and Reviewed
Our top picks of the best cookie tracking software will help you keep track of your cookie use and achieve compliance with global data privacy laws, from the GDPR to CCPA, and more.
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Article
Jul 17, 2024
Top 7 GDPR Compliance Software: Pricing, Features, and Comparison
Review these top 7 GDPR compliance software options and compare their features and price points.
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Article
Jul 10, 2024
Understanding Global Privacy Control (GPC): What it is and why it matters
The Global Privacy Control is an initiative to give users control over their personal data online and standardize communication of consent preferences. It offers a universal opt-out signal for data privacy preferences and can automate opt-in or out of the use, sale, or sharing of users’ data.
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Article
Jul 2, 2024
Top 8 OneTrust Competitors & Alternatives to Explore in 2025
OneTrust offers one of the most prominent consent management platforms (CMPs) on the market. Its legacy in the data privacy industry means that many people are comfortable using it, but that name recognition can come with a hefty price tag.
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Article

Jun 27, 2024
Top 8 Termly Alternatives for Privacy Compliance in 2025
Compliance isn’t one size fits all. We explore a range of Termly alternatives to fit various privacy compliance use cases.
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Article

Jun 26, 2024
8 top preference management tools in 2025
Learn more about the best preference management tools to build better relationships with your customers, obtain high quality data, deliver great personalized experiences, and level up your marketing campaigns.
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Article
Jun 25, 2024
Best Compliance Audit Software of 2025 to Prevent Penalties
Learn how compliance auditing software can help ensure you meet regulatory requirements, assess risk, and securely document and store the evidence needed in the event of an audit.
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Article
Jun 25, 2024
GDPR compliance for startups: 11-point checklist
In this GDPR compliance checklist, we cover 11 essential steps to help startups achieve compliance with EU data privacy laws.
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Article
Jun 12, 2024
The 8 Best Data Privacy Management Software of 2025: Our Top Picks Compared
Learn about the 8 best privacy management software solutions on the market now. Compare key features to find the best data management tool for your business.
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Article
May 31, 2024
GDPR implementation: 12 steps to streamline privacy compliance
Navigate GDPR compliance implementation with 12 streamlined steps. Achieve and maintain privacy compliance with stringent data protection regulations and protect against penalties.
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Article
May 23, 2024
Key Google tools providing cookieless solutions
Google has sophisticated tools that enable companies to obtain high quality data and evolve marketing strategies. Become privacy-compliant, meet Google’s requirements, and scale. The company’s phase out of third-party cookies will have a big impact, but smart companies are planning for the future.
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Article
Apr 4, 2024
What is universal consent and how does it benefit companies and their customers?
Expanding data privacy regulation requires ever more robust consent management for compliance. There’s also innovation to solve bigger issues and provide better opportunities. Get to know your customers better, improve user experiences, and achieve privacy compliance.
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Article
Mar 25, 2024
What Is Mobile App Consent? 5 Tips for Obtaining App Consent
User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.
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Article

Mar 5, 2024
Why you need a cookie banner
When a user visits a website for the first time, a cookie banner will appear, informing the user about the processing of personal data.
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Article
Feb 23, 2024
CMP is a must for app and game publishers. Which one is right for you?
Reveal the showdown of the CMP: Google vs. Usercentrics. Dive into a comprehensive comparison of features and benefits to make an informed choice for your app's privacy needs.
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Article
Feb 16, 2024
Google Ads, GA4 and consent management
Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced consent management efforts from the company and third parties that rely on its products and services, like Google Ads and Google Analytics 4.
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Article
Jan 5, 2024
AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent
Are you a mobile game developer looking to maximize your game's revenue? The answer lies in AdMob for Games. Explore our guide to learn how to leverage AdMob to increase your mobile game monetization while achieving and maintaining compliance with data protection regulations. So, ready player one?
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Article

Nov 29, 2023
What is a Google-certified consent management platform and why do you need one?
Understanding Google CMP requirements in the context of the TCF v2.2 is crucial for businesses in the digital advertising space. We explore how to select a Google-certified CMP partner to navigate advertising compliance in the EU, EEA and UK and integrate with Google's advertising services.
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Article
Nov 1, 2023
What is a Digital Markets Act-ready consent management platform and how to choose one
The Digital Markets Act will affect European companies that rely on platforms and services of the six designated gatekeepers. Privacy compliance is a key requirement. Get a consent management solution to compliantly collect, manage and signal user consent to safeguard your digital marketing.
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Article
Jun 28, 2023
Ensuring games compliance: 6 things that every developer needs to do
From data protection and privacy laws to accessibility and inclusion regulations—there’s lots to keep in mind when developing and distributing mobile games and apps. Failure to comply with the industry laws, regulations, and standards can result in hefty fines and reduced user trust.
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Article
May 30, 2023
Why GDPR and CCPA noncompliance could mean game-over for app makers
App makers around the globe need to ensure compliance with GDPR and CCPA to avoid hefty fines, reduced user trust, missed marketing opportunities, and, ultimately, lost revenue. We’re diving deeper into what’s at risk and how you can ensure you’re always optimizing your revenue opportunities.
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Article
May 18, 2022
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
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Article

Apr 1, 2021
Non-compliant Cookie Banner: why 5 big German companies have now been issued warnings
Whether a cookie banner complies with the GDPR or not is no longer a matter of interpretation. On the contrary: since the German Bundesgerichtshof (BGH) ruled on the Planet49 case, there have been clear announcements from the courts at the latest. The “Verbraucherzentrale Rheinland Pfalz” (the Consumer Representation of the German federal state Rheinland Pfalz) has now reviewed the cookie banners from 50 websites - and issued warnings to five companies for various reasons.
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Article

Jun 18, 2020
Consent Management Platform – buy or build yourself?
Consent Management is both legally and technically very complex and getting more so by the day. There are a few SaaS solutions on the market that address the challenge, but it can also be very tempting to build a tool in-house to ensure your organization’s specific needs are met.
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Article

May 22, 2019
Are cookies personal data? Here's everything you need to know
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Article

Sep 26, 2018
What Is A Consent Management Platform (CMP)?
A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements
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