GDPR: achieve compliance with the General Data Protection Regulation

Usercentrics Consent Management Platform (CMP) enables you to meet evolving GDPR compliance requirements. Build user trust and fuel sustainable revenue growth.

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The General Data Protection Regulation is the European Union’s key privacy law, in effect since 2018. It defines data protection principles, user rights, and accountability measures for organizations. Each EU member state enforces the regulation through its own data protection authority. Widely regarded as the global standard for privacy, the GDPR has inspired similar frameworks worldwide.

Common GDPR questions and answers

VALUING PRIVACY

The GDPR applies to any organization that processes or monitors the personal data of individuals in the European Union (EU), regardless of where the company is based. This extraterritorial reach means non-EU businesses must also comply when handling EU user data. Organizations must have a legal basis for data processing.

The regulation strengthens individuals’ privacy rights, limits unnecessary or unauthorized data use, and promotes the secure, lawful, and transparent flow of personal data worldwide. To transfer data outside the EU, organizations must rely on an adequacy decision, standard contractual clauses (SCCs), or obtain explicit user consent.

ACHIEVING COMPLIANCE

Organizations must have a justifiable legal basis for data processing, and processing purposes must be clearly communicated
Organizations must implement principles of data minimization and purpose limitation on personal data
User consent must be obtained before processing and must be voluntary, informed, explicit, granular, revokable, and provable

How to install Usercentrics

The Usercentrics Consent Management Platform (CMP) collects, manages, and stores valid user consent and privacy preferences.

Configure your CMP

Choose your legal framework and/or relevant data privacy regulations.
Identify the Data Processing Services used on your website and set the correct legal basis.
Customize the banner appearance and messaging to meet your needs.

Implement your CMP

Add the CMP script tag to your website’s code directly, or by using Google Tag Manager. For mobile apps, use our SDK.
Make adjustments to the scripts/tags being used on your website.
Determine when and at what frequency your banner message will be displayed.

Collect explicit user consent

Start collecting consent from all consumers subject to the DMA.
Start collecting valid consent from all visitors under DMA jurisdiction.
Continuously optimize your consent banner based on extensive data and analytics.

“Short implementation of 7 days for our first site. We can rollout templates with already defined consent technologies, so we stay concentrated on the real issues which bring us further.”

Larissa Wißmann

— Head of Digital Enterprise Services, Haufe Group

Benefits of a consent management platform

Obtain user consent correctly

Achieve and maintain compliance in all regions and industries where you do business, including Brazil’s LGPD, California’s CCPA, and frameworks like the IAB TCF v2.2.

Seamless integration

Easily integrate Usercentrics CMP with your website, app, or other platforms. Supports popular CMS and other third-party services to help drive your Privacy-Led Marketing.

Build user trust

Be transparent with users about how you use data and give them control. It’s not just a legal requirement. It’s a competitive differentiator that grows engagement and long-term customer relationships.

Increase opt-in rates

Targeted features like A/B Testing and Contextual Consent enable you to improve user experience quickly. Use data insights to optimize consent rates and capture more high-quality data.

Start your free trial — easily manage GDPR-ready consent

See how easy it is to collect, manage, store and signal GDPR-compliant consent on your website or app.

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Your questions answered

Contact our privacy experts

We’re here to answer your questions about data privacy, GDPR requirements, and compliant marketing. The Usercentrics Consent Management Platform helps you build trust, enhance user experience, and reduce regulatory risk. Let’s talk about how we can support your compliance goals.

Want to understand how privacy compliance drives user trust and marketing performance?
Unsure whether your business meets GDPR and other privacy requirements?
Need guidance on your company’s specific compliance obligations?
Interested in partnering with us?

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