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Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.

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Welcome to the era of Privacy-Led Marketing
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  • Are you measuring what actually matters? | The Privacy-Led Marketing Show
    Usercentrics
    ·
    6 months ago
  • Brand Trust in the Age of Eavesdropping | The Privacy-Led Marketing Show
    Usercentrics
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    7 months ago
  • How should AI agents fit into your business? | The Privacy-Led Marketing Show
    Usercentrics
    ·
    7 months ago
  • How AI, CTV & Virtual Influencers Are Reshaping Marketing | The Privacy-Led Marketing Show
    Usercentrics
    ·
    8 months ago

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The New York Times reported that Meta is considering adding face recognition technology to its smart glasses. According to an internal Meta document, the company may launch the product “during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns.” This…
Discord has begun rolling out mandatory age verification and the internet is, understandably, freaking out. At EFF, we’ve been raising the alarm about age verification mandates for years. In December, we launched our Age Verification Resource Hub to push back against laws and platform policies that require users to hand over sensitive personal information just…
Criticize the government online? The Department of Homeland Security (DHS) might ask Google to cough up your name. By abusing an investigative tool called “administrative subpoenas,” DHS has been demanding that tech companies hand over users’ names, locations, and more. We’re explaining how companies can stand up for users—and covering the latest news in the…
Surveillance technology vendors, federal agencies, and wealthy private donors have long helped provide local law enforcement “free” access to surveillance equipment that bypasses local oversight. The result is predictable: serious accountability gaps and data pipelines to other entities, including Immigration and Customs Enforcement (ICE), that expose millions of people to harm. The cost of “free”…