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Welcome to the era of Privacy-Led Marketing
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Insights and news about privacy and marketing

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As all things old are new again, a bill that would make obtaining bad patents easier and harder to challenge is being considered in the Senate Judiciary Committee. The Patent Eligibility Restoration Act (PERA) would reverse over a decade of progress in fighting patent trolls and making the patent system more balanced. PERA would overturn…
Trying to take control of your online privacy can feel like a full-time job. But if you break it up into small tasks and take on one project at a time it makes the process of protecting your privacy much easier. This month we’re going to do just that. For the month of October, we’ll…
In a joint letter to the ranking members of the House and Senate intelligence committees, EFF has joined with 20 other organizations, including the ACLU, Brennan Center, CDT, Asian Americans Advancing Justice, and Demand Progress, to express opposition to a rule change that would seriously weaken accountability in the intelligence community. Specifically, under the proposed…
Privacy laws are only as strong as their enforcement. In California, the state’s privacy agency recently issued its largest-ever fine for violation of the state’s privacy law—and all because of a consumer complaint. The state’s privacy law, the California Consumer Privacy Act or CCPA, requires many companies to respect California customers’ and job applicants’ rights…