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Cultural intelligence at scale
Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.
Welcome to the era of Privacy-Led Marketing
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Immigration and Customs Enforcement (ICE) has conducted unlawful investigations into dozens of individuals who have documented ICE activities in their communities, social media users who criticized the government, and international students who attended a protest. A favored tool in these speech chilling investigations are administrative subpoenas sent to technology companies, requesting basic subscriber data about…
Automated license plate readers (ALPRs) build a searchable map of everywhere a driver goes, fed into databases that police, ICE, and private vendors can query after the fact. Networked across a city, ALPRs are purpose-built to track everyone regardless of suspicion. ALPRs are not a surveillance tool that can be made safe with the right…
Under this settlement, young users will now have less access to Meta products, and a lesser ability to exercise their rights to speak, access information and art and culture, associate and form communities, and play. The settlement also embeds age assurance into every product, mandating the collection of even more personal information from users of…
Earlier this month, France’s top court struck down the country’s legislation that banned social media use for people under 15 years old, which had been scheduled to take effect in January 2027. This is a welcome win for free expression, as we face a wave of countries and U.S. states seeking to pass similar laws…