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Cultural intelligence at scale
Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.
Welcome to the era of Privacy-Led Marketing
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This Pride, we’re answering all your digital rights questions in season two of our initiative, LGBT Q&A. You Asked: Is there a way for me to wipe data about me online that could point to my queer identity? EFF’s Answer: You cannot protect everything all the time, but there are ways to wipe information about…
X Corp. should not be able to escape privacy compliance because it changed its name. On May 15, X Corp. filed a petition before the Federal Trade Commission (FTC) to set aside or modify an order issued in 2022 requiring the company to report regularly to the FTC for its violations of user data. The…
This Pride, we’re answering all your digital rights questions in season two of our initiative, LGBT Q&A. You Asked: I live in the UK, and we have age verification now on a bunch of websites (including Reddit) and now on iPhones. Can you explain what sort of data companies are actually collecting when they check…
The Illinois legislature recently passed House Bill 5511, which imposes a sweeping, device-level age-gating framework across nearly all internet-enabled hardware, operating systems, and online services. This well-intentioned but deeply flawed piece of legislation will harm young people who rely on the internet to access essential information and find community. That’s why we’re urging the Illinois…