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Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.

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Welcome to the era of Privacy-Led Marketing
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Senior Writer, Usercentrics Magazine
Marketing Manager, Camping TV
Creative Director, chumbo
Yuri Lopes Pereira photo
Guest author, Privacy Experience Agency
Marketing measurement
AI & emerging tech
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Privacy-Led Marketing
  • Are you measuring what actually matters? | The Privacy-Led Marketing Show
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    9 months ago
  • Brand Trust in the Age of Eavesdropping | The Privacy-Led Marketing Show
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    9 months ago
  • How should AI agents fit into your business? | The Privacy-Led Marketing Show
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    10 months ago
  • How AI, CTV & Virtual Influencers Are Reshaping Marketing | The Privacy-Led Marketing Show
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    10 months ago
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Following criticism, lawmakers have narrowed the GUARD Act, a bill aimed at restricting minors’ access to certain AI systems. The earlier version could have applied broadly to nearly every AI-powered chatbot or search tool. The amended bill focuses more narrowly on so-called “AI companions”—conversational systems designed to simulate emotional or interpersonal interactions with users. That…
EFF friend Guy Kawasaki* has written a book: Everybody Has Something to Hide: Why and How to Use Signal to Preserve Your Privacy, Security, and Well-Being. This guide is now available in Spanish and English as an ebook in the EPUB format that you can download here. Take a look and consider sharing it with anyone who you know who uses (or should use)…
Last week, we released apkeep version 1.0.0, the latest edition of our command-line Android package downloading software. Rather than indicating major changes for the project, this milestone instead signifies arriving at a relatively stable and mature place after gradual iteration on the project over the course of over four years. What’s New in 1.0.0 We…
We’d all like the internet to be a better place—for kids and adults alike. But in the name of online safety, governments around the world are racing to impose a dangerous new system of control. Are age gates the silver bullet to the internet’s problems they’re being promoted as? Or are we being sold a bill…