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Cultural intelligence at scale
Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.
Welcome to the era of Privacy-Led Marketing
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When it comes to keeping our texts, chats, and other digital messages safe from prying eyes, we have a powerful tool: end-to-end encryption. Used correctly, end-to-end encryption turns our conversations online into secret messages that can only be decoded by their intended recipients. In our latest EFFector newsletter, we’re covering new developments in this tool, and how…
For years, civil society organizations, workers, journalists, and human rights experts have warned that major technology companies risk enabling grave human rights abuses when they provide cloud computing, AI, and surveillance infrastructure to governments implicated in violations of international and humanitarian law. While many companies pay lip service to evaluating customers and contracts for human…
“We will launch during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns.”-Meta Internal Document on face recognition software for smart glasses, 2025 It’s unsurprising that a company would plan to release yet another privacy-invasive product. What is surprising is…
We recently updated our privacy policy for the first time since 2022. Most of the changes are clarifications, reorganizations, and improvements in transparency, particularly around how third-party tools that run parts of our site operate. But one change is substantive enough that we want to address it directly. The Change You Should Know About: Opt-In…