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Cultural intelligence at scale
Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.
Welcome to the era of Privacy-Led Marketing
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Watches, bands, and rings—if you want to digitally monitor your fitness, more companies than ever are selling devices to do it. And more Americans than ever now own at least one wearable health device. But what are the companies that make fitness trackers doing to protect our sensitive data from prying eyes? A lot less…
The concept of “surveillance pricing” is just one part of a much larger problem and business model: corporations maximizing their profits by invading our privacy. The all-too-common business model is to systematically harvest, collate, and store as much of our personal data as possible, and then monetize it through use and sale. When it comes…
Recent reports have raised alarm about the use of PatronScan, an ID-checking and face-scanning system, at multiple LGBTQ bars in San Francisco’s Castro neighborhood. Much of the attention has focused on reports that the system photographs patrons as they enter venues and questions about whether those images are used for facial recognition. A broader privacy…
EFF’s first EFFecting Change livestream was all the way back in July of 2024. Maybe you’ve caught each stream, or maybe you’ve only caught a few. Or maybe you’re like me and prefer to listen to conversations like these on your daily commute! Either way, if you want to stay on top of these monthly…