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The foundation to the summit
Marketers, get ready to move past guesswork, blind spots, and crumbling attribution models with the expert insights from Usercentrics’ 2025 Privacy-Led Marketing Summit. Whether you’re upgrading your metrics or rethinking organic visibility, get the inspiration you need to build from a foundation of consent, clarity, and confidence.
Welcome to the era of Privacy-Led Marketing
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Are you measuring what actually matters? | The Privacy-Led Marketing Show·5 months ago
Brand Trust in the Age of Eavesdropping | The Privacy-Led Marketing Show·5 months ago
How should AI agents fit into your business? | The Privacy-Led Marketing Show·6 months ago
How AI, CTV & Virtual Influencers Are Reshaping Marketing | The Privacy-Led Marketing Show·6 months ago
Are you measuring what actually matters? | The Privacy-Led Marketing Show
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5 months ago
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Newsreel
Age verification mandates are spreading fast, and they’re ushering in a new age of online surveillance, censorship, and exclusion for everyone—not just young people. Age-gating laws generally require websites and apps to collect sensitive data from every user, often through invasive tools like ID checks, biometric scans, or other dubious “estimation” methods, before granting them…
This guide was co-written by Andrew Zuker with support from the Heinrich Boell Foundation. The U.S. government publishes volumes of detailed data on the money it spends, but searching through it and finding information can be challenging. Complex search functions and poor user interfaces on government reporting sites can hamper an investigation, as can inconsistent…
2025 was the year age verification went from a fringe policy experiment to a sweeping reality across the United States. Half of the U.S. now mandates age verification for accessing adult content or social media platforms. Nine states saw their laws take effect this year alone, with more coming in 2026. The good news is…
Our Surveillance Self-Defense (SSD) guides, which provide practical advice and explainers for how to deal with government and corporate surveillance, had a big year. We published several large updates to existing guides and released three all new guides. And with frequent massive protests across the U.S., our guide to attending a protest remained one of…