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Cultural intelligence at scale

Marketers can build deeper audience connections without overstepping data boundaries. From the B2B “zombie apocalypse” to building the consent banner you’d click ‘accept’ on yourself, experts in data privacy, SEO, social media, and digital content dish on meeting users where they are culturally, while providing value that’s rooted in consented data and human creativity.

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Welcome to the era of Privacy-Led Marketing
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The ability to access publicly available information using automated tools is a central value and benefit of a free and open internet. Automated access—often called crawling or scraping—powers important, useful tools for locating, preserving, and analyzing online information. For example, crawling and scraping helps journalists, researchers, and watchdog organizations report the news, find security flaws,…
The NO FAKES Act is supposed to target harmful AI-generated impersonations. But in reality, it will make it easier to suppress commentary, satire, and other lawful speech. That’s why EFF has signed a letter urging the Senate Judiciary Committee not to advance the bill in its current form. Take action Tell Congress to Say No…
After 26 years, today is my last day at EFF. It’s been a terrific and wild ride — the organization has grown from a tiny band of fighty people trying to plant a flag for freedom and justice in the coming digital world into a large, established band of fighty people doing, well, much the same. The world around us has changed…
LGBTQ communities are facing an escalating wave of censorship and targeted surveillance, but we can push back through mutual solidarity. Join us live to learn how safer virtual spaces get built, how platform policies and government pressure are reshaping the digital landscape, and what platform accountability actually looks like. Our panel will share ideas for…