Articles
Privacy-Led Marketing
What is privacy? Rights, needs, and strategic choices
Privacy shapes how we’re seen, how we trust, and how we grow. In an era of algorithmic noise and eroding trust, this article reimagines privacy as a human need — and a powerful strategy for marketers ready to build with care.
Data privacy
Small business, big trust: Leveraging privacy to gain a competitive edge
In terms of digital privacy, small businesses have an unexpected edge. While large enterprises struggle with complex data systems, our European survey reveals that 35% of businesses fear loss of customer trust more than regulatory fines. This presents a remarkable opportunity to transform privacy practices into a competitive advantage.
Privacy-Led Marketing
After attention: Trust in the age of digital abundance
From the first AI algorithm to today’s social feeds, our digital world has transformed attention into an abundant yet devalued resource. As content floods every platform, trust has become the internet’s most valuable asset. This article explores how Privacy-Led Marketing is powering the shift from attention-driven metrics to the new trust economy.
Data privacy
From compliance to strategy: How European businesses are transforming privacy management
Privacy management is now a strategic priority, with 73 percent of decisions made at the executive level. A survey of 600 leaders across Europe reveals a shift toward C-suite involvement, varied privacy approaches, and sector-driven digital adaptation. Larger firms favor hybrid models, balancing control with expertise.
Privacy-Led Marketing
The Cookie Banner is the New Homepage
The web is the backbone of the digital economy, evolving from static pages to dynamic ecosystems of commerce, media, and interaction. As data privacy reshapes online experiences, brands must adapt. The cookie banner, once a compliance tool, now defines trust and engagement. The future belongs to those who embrace this shift.