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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Compliance with the Children’s Online Privacy Protection Act (COPPA) is required for any business handling the personal information of children under age 13 in the United States. This article discloses the key provisions of COPPA to help organizations take the necessary steps to achieve and maintain compliance and build trust with families.
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CalPrivacy’s enforcement apparatus has expanded dramatically: a new Audits Division, automated website scanning, the nine-state Consortium of Privacy Regulators, and a deterrence-first penalty philosophy. For U.S. businesses, the risk is no longer theoretical as investigations can open without warning, and fixing a violation before agency contact doesn’t guarantee avoiding a fine. Learn about the 10 areas driving enforcement.
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Many mobile app teams believe they have a data problem. In reality, they often have a consent problem. When consent signals are weak, incomplete, or misconfigured, revenue, attribution, and optimization all suffer, and compliance becomes a performance issue.
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Microsoft Clarity began enforcing new consent signal requirements for visitors from the European Economic Area, United Kingdom, and Switzerland, starting October 31, 2025. This move aligns with broader industry shifts toward privacy-centric data practices as seen in platforms like Google Consent Mode.
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A GDPR audit is necessary to ensure that your company is compliant with the requirements of the GDPR. During a compliance audit, you’ll review your company’s data processing activities and identify any areas of non-compliance.
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Usercentrics U.S. Analytics Dashboard brings regional focus to Usercentrics’ analytics suite, helping businesses measure and understand opt-out behavior across states, devices, and consent flows under U.S. privacy laws.
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A well-run data privacy program helps keep your organization privacy-compliant, efficient, and trusted. It’s not just about regulatory requirements; it’s about showing users their data is safe with you.
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