Usercentrics blog

If you’re a US-based company operating online and have customers from the European Union (EU) or European Economic Area (EEA), you likely have GDPR compliance requirements. We look at extraterritorial scope, consent requirements, and more for US companies and the GDPR.

Consumers are demanding greater control over their personal data, but also want personalized experiences. Privacy-Led Marketing enables companies to address regulatory challenges and position themselves as leaders in a privacy-first future.

Global Privacy Control is an initiative to give users control over their personal data online and standardize consent preference signaling. It offers a universal opt-out signal and automation for privacy preferences. We look at how it works and how Usercentrics supports GPC signaling and your privacy compliance.

Companies need to meet the requirements of an increasing number of privacy regulations, tech platform policies, and customer expectations. Privacy compliance enables you to avoid fines, build trust with your customers for higher long-term engagement, and stay focused on growing your business.

The Web Accessibility Initiative released its latest recommendations for digital accessibility and inclusive design with the WCAG 2.2. We explore the WCAG requirements and recommendations, what accessibility laws require, and how you can provide better user experience to your full audience.

Cross-site tracking enables you to collect data on customers across multiple websites to personalize the online experience. Explore how to achieve compliance with leading privacy laws and maintain trust while implementing these practices.

We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.

What is cloud compliance? Here’s what you need to know, including best practices to follow to achieve cloud security compliance with international standards.