Usercentrics blog

Third-party browser cookies are facing extinction. Google will be phasing them out over the coming months, which has significant implications for entire industries, like global publishing and advertising, and at a more granular level, for individuals online.

This is an implementation guide for those who have the Usercentrics CMP script tag and an Adobe Launch Cloud account already implemented on their website, and would like to connect everything in Adobe Launch with the Usercentrics CMP, so services only fire with consent. After using this guide, the result will be Adobe Launch triggering events only after consent is given, or stops events from triggering if consent is denied.

Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows you to harmonize your marketing and data strategy with legal requirements on your website. Additionally, integrating Matomo to your website in cohesion with your Usercentrics CMP then allows you to manage all in one location your tracking and marketing snippets, such as third party services, without needing to manually block each one of them, while protecting your data and your customer’s privacy.

New month, new product updates! Supercharge your CMP now with this month’s new features and CMP support.

The LGPD is Brazil’s General Data Protection Law, passed by the National Data Protection Authority (Autoridade Nacional de Proteção de Dados). It came into effect August 16, 2020. The LGPD is very similar to Europe’s GDPR and is a framework containing 65 articles regulating the use and processing of personal data.

At Usercentrics we are constantly improving your CMP and adding valuable features to effortlessly enable you to harmonize your marketing and data strategy with legal requirements. Check out this months product updates to help you take your CMP to the next level!

The heat is on: as of May 2021, Google will make Page Experience, i.e. the “user-friendliness of pages,” a new ranking factor. The project that was already in motion a year ago is finally about to be rolled out.